Lena Franklin has been appointed Vice President of Marketing, Def Jam Recordings.
Franklin officially joined Def Jam in June, and has worked on projects ranging from Alessia Cara’s new album In The Meantime, to Kaash Paige, to the Ludacris’ new Netflix children’s show Karma’s World.
Before joining Def Jam, Franklin spent five years at Interscope Records.
During that tenure, she contributed to campaigns for Top Dawg Entertainment acts Jay Rock, ScHoolboy Q, and Kendrick Lamar.
Franklin worked closely with Rich the Kid and on LVRN artists Summer Walker and Lil Mosey.
Franklin joins a raft of new hires and promotions at Def Jam, including Dara Michelle as Executive Vice President & Head of Marketing, Chelsea Blythe as Senior Vice President and Tunji Balogun as Chairman and CEO, who will take up his position in the new year.
“I’m confident [Franklin] will play a significant role.”
Jeff Harleston, Def Jam
Jeff Harleston, Def Jam Interim Chairman & CEO, said: “Lena brings a combination of savvy, sophistication and creativity to our marketing team as she continues to grow as an executive.
“I’m confident she will play a significant role in driving the energy, passion, and creative direction of our marketing efforts.”
“I’m thrilled to continue my career within UMG at Def Jam Recordings.”
Lena Franklin, added: “I’m thrilled to continue my career within UMG at Def Jam Recordings.
“Def Jam has a rich history in breaking incredible artists. I believe that marketing is a core pillar of that success story, and I can’t wait to break the next generation of stars.
“I’d like to thank Jeff Harleston, Top Dawg, and Manny Smith for their ongoing support.”Music Business Worldwide