LEGO Group partners with Daft Punk – starting with a fan-designed set based on the duo’s 2007 Alive tour stage

Photo credit: LEGO

The LEGO Group has struck a partnership with Daft Punk.

The deal comes more than five years after the French electronic duo announced their split in February 2021.

Its first product will be a LEGO set based on the pyramid stage from Daft Punk‘s 2007 Alive tour.

The design started out as a fan submission on the LEGO Ideas platform and has now been greenlit.

LEGO announced the partnership on Thursday (October 22), saying it will span products, content, and brand experiences, with more to come in 2027.

The partnership was first hinted at on Wednesday (October 21), when viewers of Daft Punk – WDPK 83.7, a livestream on the duo’s official YouTube channel, were shown a 30-second teaser with no explanation attached.

The clip featured a red 2×4 LEGO brick shown from behind, with its three internal tubes made to resemble speaker woofers, according to LEGO.

The two companies have since released a film in which the Daft Punk minifigures follow a holographic red brick, before arriving at a console built from LEGO bricks.

The film is soundtracked by Voyager, from Daft Punk‘s 2001 album Discovery, and Human After All, the title track of the duo’s 2005 album.

“What makes this partnership so special is the enduring appeal both brands share,” said Julia Goldin, the LEGO Group’s Chief Product & Marketing Officer. “Like the LEGO brand, Daft Punk inspires generations through creativity, innovation and a deep connection with fans.

“We’re excited to build on these foundations to reimagine the Daft Punk legacy in a fresh and unexpected way, creating something unique that resonates with fans across all ages. This is just the beginning of a bigger journey – a creative collab made for fans ready to lose themselves to play.”

The planned set is based on a model built by a father and son from Luxembourg.

Their design won the grand prize in the LEGO Ideas Music to Our Ears challenge in 2020, but wasn’t picked for production at the time.

Resubmitted in 2024 as Daft Punk Concert, it passed 10,000 supporters on the platform in April 2025 and will now go into development as an official LEGO set.

Images released alongside Thursday’s announcement show the fan model, which LEGO notes is not the final product.

“This all started as a creative escape during lockdown between my son and I because of our shared love of Daft Punk and LEGO building,” said Patrick Harboun, owner of the LEGO Ideas Daft Punk Concert submission. “We never dared imagine it would take off in this way.

“Watching our passion project become part of an official collaboration is an incredible experience, and it’s a reminder of what makes the LEGO Ideas community so special. That a simple idea, shared by fans, really can become something much bigger.”

Under the LEGO Ideas program, fans submit their own designs for consideration.

Creators whose concepts are selected work with LEGO’s designers to turn them into finished sets and receive 1% of each set’s total net sales, according to LEGO Ideas.

“The pyramid stage is one of the most recognisable expressions of Daft Punk’s visual world, so it feels fitting that this fan-created design will be centre stage of this partnership,” said Cédric Hervet, Creative Director for Daft Punk.

“Fans have always played an important part in Daft Punk‘s story, and we are excited to see that creativity reflected through the LEGO universe.”

Beyond the set, LEGO says the partnership will bring the duo into its brand through events and content spanning music and culture.

Daft Punk, comprising Thomas Bangalter and Guy-Manuel de Homem-Christo, announced their split on February 22, 2021, via an eight-minute video titled Epilogue.

Because Music says it has been responsible for the catalog and artistic legacy of Daft Punk since 2022.

Its publishing arm, Because Editions, represents Daft Punk’s catalog.

In June, Because Music appointed Pedro Winter, who managed Daft Punk from 1996 to 2008, as Global Head of Creation and Co-Managing Director of Because Music France.

The duo’s music was also at the center of Fortnite‘s Daft Punk Experience in September 2025, which the gaming platform billed as the “biggest musical experience” in its history, according to Billboard.

It featured 31 Daft Punk songs and let players make LEGO music videos starring the band.

The LEGO Group has partnered with the music business before.

In April 2020, it inked a global partnership with Universal Music Group.

That deal led to LEGO VIDIYO, a music video-making toy line aimed at children aged 7 to 10, which the two companies unveiled in January 2021.

The line was built around an augmented reality app featuring tracks from UMG artists.

Goldin, then the LEGO Group’s Chief Marketing Officer, said at the time: “We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves.”

The LEGO Group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen.

It remains family-owned and says its products are sold in more than 120 countries.Music Business Worldwide

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