Laurent Hulin steps up to Emerging Markets role at Universal

Laurent Hulin has been promoted to Vice President, Emerging Markets at Universal Music Group.

The appointment, which is effective immediately, was announced today by Olivier Robert-Murphy, Global Head of New Business, UMG, to whom Hulin reports.

In his new post, based in Paris, Mr. Hulin assumes responsibility for developing and enacting strategies to expand Universal Music’s business in emerging markets, working closely with its New Business teams worldwide.

Laurent Hulin has more than 15 years’ experience in marketing, management and business development in the Internet, mobile and entertainment industries. He joined Universal Music in 2005, and for the past two years, has served as VP, Business Development. In that capacity, he has delivered a number of important strategic marketing partnerships with consumer brands in India, Portugal and Sweden, among other countries.

Olivier Robert-Murphy said: “The new music landscape in all emerging markets has seen a surge in high-quality content powering the uptake of services, products, access and devices, with major brands relying ever more heavily on music to drive their offerings. In his new role, Laurent will continue his focus on partnering with companies to structure ground-breaking initiatives and to create innovative and sustainable new business models.”

Laurent Hulin commented: “Emerging markets represent the largest growth opportunity for Universal Music with aggressive financial targets for the next few years. My main priority will be to support and assist all our subsidiaries to achieve their plans and develop a sustainable and innovative music business. I am looking forward to starting this new, exciting role.”Music Business Worldwide

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