Lauren Demarte has been promoted to Chief Operating Officer at Los Angeles-headquartered GoDigital Music.
Demarte was most recently Senior Vice President of Marketing at Cinq Music Group, a label, distributor, and publisher housed under GoDigital Music.
Demarte, who becomes GoDigital Music’s first COO, brings more than 15 years of experience across early-stage, scaling, and post-IPO technology companies.
She will lead operational strategy and execution across the company’s global music and technology businesses. She also oversees operations in Colombia, “playing a strategic role in strengthening the company’s presence in Latin America and other high-growth markets”.
The move comes as GoDigital Music continues its global expansion under parent company GoDigital, which recently secured $230 million in financing, bringing total capital raised to more than $1 billion.
The funding news arrived alongside a revamp of the GoDigital brand.
The company shed its former “Media Group” identity and said that it is “leaning into the future” with the creation of three new business units: GoDigital Music, Networks, and Brands.
That latest capital raise was conducted through its GoDigital Music division.
GoDigital said at the time that Cinq Music, which currently sits within the GoDigital Music division in L.A., would undergo a rebrand of its own.
Previously, as Senior Vice President of Marketing at Cinq Music Group, Demarte spearheaded strategic marketing initiatives, growing artist reach and engagement across multiple genres and markets, and played a key role in the label’s continued expansion.
“I’m proud to be part of a leadership team that reflects the diversity of the industry we serve — including strong female voices shaping strategy and growth.”
Lauren Demarte, GODIGITAL MUSIC
“I’m excited to step into this role at a time when we’re continuing to innovate our offering for artists and labels across the U.S. and global markets,” said Demarte. “GoDigital Music represents an extraordinary roster of talent from around the world, and I’m proud to be part of a leadership team that reflects the diversity of the industry we serve — including strong female voices shaping strategy and growth.
“As we enter this next chapter, I’m looking forward to scaling and diversifying how we support our teams and our artists.”
“Lauren carries the beautiful burden of being an extremely reliable executive and problem solver. She is everyone’s first call when faced with a challenge.”
LOGAN MULVEY, GoDigital Music
Speaking about Demarte’s promotion, GoDigital Music CEO Logan Mulvey said: “Lauren carries the beautiful burden of being an extremely reliable executive and problem solver. She is everyone’s first call when faced with a challenge.
“Her instincts and track record as an operator and a leader of people have put her squarely in the middle of our growth and evolution as a business.”
Elsewhere at GoDigital Music, the company recently acquired “several” Latin music catalogs in a transaction valued at approximately $115 million. As part of the announcement, the company also revealed that it had acquired the publishing catalog of Marc Anthony in a separate eight-figure deal.
Meanwhile, last November, GoDigital Music completed the acquisition of Swiss digital music distributor Octiive, allowing it to establish a European headquarters in Zurich, Switzerland.
GoDigital Music says its catalog includes over 80,000 assets across Reggaetón, Música Mexicana, Afrobeats, K-pop, Country, and more, including works from Jason Derulo, T.I., Daddy Yankee, Marc Anthony, and others.Music Business Worldwide
