Monks (pictured) steps up to the new position after six years at Decca, starting as Senior Digital Campaign Manager, moving to Head of Digital in 2013, Director of Digital & Commercial Partnerships in 2015 and Director of Marketing & Commercial Partnerships in 2016.
She will continue to report to Decca Records President, Rebecca Allen.
Monk’s career started at EMI Classics as a Digital Assistant and left as International Digital Manager when she joined Decca Records in 2012. Moving through digital, commercial and marketing positions, Monks has worked alongside the team at Decca on campaigns such as Ball & Boe, Gregory Porter, The Lumineers, Aurora, Andrea Bocelli and The Shires.
Sophie Hilton, currently Head of Marketing, will step up to become Director of Marketing and Visual Creative, Decca UK, reporting into Monks.
“I am so proud to be taking on this role at Decca.”
“I am so proud to be taking on this role at Decca, such a historic label and home to a hugely diverse roster of artists – no day ever the same, every plan and challenge unique,” said Laura Monks.
“There’s nowhere like it! Cutting through and making a difference, taking people by surprise, is what we strive for and I’m excited to lead a team of incredibly passionate and driven individuals in taking on this challenge and the next that will come along.”
Rebecca Allen added: “Laura is without doubt one of the most exciting executives in the industry. Her drive, leadership and passion for this business has strengthened Decca as a music company.
“Laura pushes me as a label Head and always has an eye on our future. She isn’t afraid to challenge and isn’t afraid to debate. I am so ridiculously happy for her and wouldn’t want anyone else by my side taking Decca forward”Music Business Worldwide