LADbible and Universal Music On Demand have partnered to launch a video series called LADbible Presents Acoustic Room.
The partnership will see the promotion of emerging artists across social and digital platforms via live acoustic sessions, interviews and documentary footage.
The videos will be published every Friday on LADbible to its 62m+ social following.
The resulting audio tracks will also be released for streaming and download on all major music services in addition to being featured on Universal Music On Demand’s Acoustic Room playlist, which has over 417,000 followers.
LADbible Presents Acoustic Room will feature artists including Mabel (pictured), The Manor, Lewis Capaldi, Ray BLK and others.
The first episode is out today (November 2) and the guest artist is Polydor-signed Mabel performing her track One Shot.
“As the most engaged social publisher in the world, we’re excited to partner with Universal Music On Demand.”
Arian Kalantari, Co-Founder LADbible Group
Arian Kalantari, Co-Founder LADbible Group, said: “Increasingly youth culture, music and social media go hand in hand.
“As the most engaged social publisher in the world, we’re excited to partner with Universal Music On Demand to bring exclusive new music content to audiences of millions.
“This social-first approach has the potential to redefine how the entire music industry markets and promotes emerging artists.”
Simon Barnabas, Managing Director, Universal Music On Demand added: “With so much musical choice at an audience’s fingertips, launching new and emerging artists poses challenges for the music industry.
“This strategic partnership between UMOD and LADbible is the perfect alignment of exciting audio-visual content being shared with a massive, highly engaged and well targeted audience.
“By joining forces with LADbible, the phenomenal scale of their reach will not only benefit our playlist’s profile, but the individual artists will receive an almighty boost from this additional exposure.”
Universal Music On Demand was launched by Universal Music UK in 2016.Music Business Worldwide