Kristof Jansen has been promoted to Vice President of Believe-owned Groove Attack, the former company’s Germany-based distribution brand specializing in rap, hip-hop, and urban music.
Most recently, Jansen served as Director of Repertoire Development for A&R in the rap, hip-hop, and urban genres for both Believe and Groove Attack.
Germany-based Groove Attack was founded in 1990. The company acquired Rough Trade Distribution in Germany in 2008, and subsequently launched sales-force-for-hire GoodToGo.
Believe acquired Groove Attack GmbH and its subsidiaries (Rough Trade Distribution, GoodToGo and Justbridge) in 2018.
Jansen has worked with Groove Attack for nearly 10 years.
In his new role, he will continue to report to Thorsten Freese, General Manager of Believe Germany.
Believe announced on Monday (January 29) that in his new position, Jansen will oversee Groove Attack’s operations from the company’s Cologne offices.
Groove Attack’s founder Frank Stratmann will remain with the company, an according to Believe will act as Strategy Director for Artist & Distribution Services at Believe.
“Kristof has played a significant role in establishing Groove Attack as the leading brand for successful rap, hip-hop, and urban music in the German music industry.”
Thorsten Freese, Believe
Thorsten Freese said: “Kristof has played a significant role in establishing Groove Attack as the leading brand for successful rap, hip-hop, and urban music in the German music industry.
“I highly value Kristof as a very skilled and empathetic music manager, and I am confident that he will further develop Groove Attack significantly in his new role.
“I am excited about our continued collaboration, which we will shape together with Benjamin Ebel, who is responsible for artist services across all our brands.”
“We will jointly evolve Groove Attack into an artist service brand and strive to be the best partner for our artists and managements by utilizing state-of-the-art marketing and outstanding service.”
Kristof Jansen, Groove Attack
Kristof Jansen added: “With a good dose of respect and a great deal of enthusiasm, I am excited about this new challenge! I am grateful for the trust placed in me and I am eager to kick off the next era in Groove Attack’s success story together with the fantastic team.
“We will jointly evolve Groove Attack into an artist service brand and strive to be the best partner for our artists and managements by utilizing state-of-the-art marketing and outstanding service.”Music Business Worldwide
