Under the agreement, The Orchard will handle worldwide digital distribution for new releases from KondZilla Records, the company’s record label.
The Orchard will also collaborate with KondZilla to provide video strategy, drive engagement and manage content for Canal KondZilla, its hugely popular YouTube channel boasting over 50 million subscribers.
In addition to music distribution services, The Orchard will support KondZilla YouTube channels through creative audience development, advertising, rights management, reporting, marketing, optimization of video viewership and monetization.
The partnership broadens The Orchard’s Multi-Channel Network and expands Kondzilla’s global vision and impact across platforms.
A screenwriter, director and ‘star-maker,’ Dantas founded the KondZilla YouTube channel in 2012 as a platform for the music scene of São Paulo.
In the last seven years, the brand has skyrocketed with the emergence of KondZilla.com, a resource for videos, lifestyle, music and fashion, and KondZilla Records, a label with a roster of 60 artists.
KondZilla capitalized on the growth of YouTube as fans’ primary method of streaming and brought São Paulo funk to the mainstream.
“Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment across a variety of platforms.”
Erol Cichowski, The Orchard
Erol Cichowski, Vice President, International of The Orchard said: “Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment across a variety of platforms.
“We look forward to working with him and amplifying KondZilla’s positive message and passion for Brazilian culture.”
“The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion.”
Konrad Dantas, KondZilla
Konrad Dantas, Managing Partner, CEO of KondZilla, added: “KondZilla represents the Baile Funk genre and favela lifestyle.
“With deep roots in the authentic Brazilian culture that has been increasingly growing, I am excited to see the impact our vibrant content has around the world.
“The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion.
“We look forward to fostering and expanding even more global partnerships and music video productions around the world.”Music Business Worldwide