Kobalt has inked a deal with with Authentic Brands Group (ABG) and Elvis Presley Enterprises, LLC to administer the vast majority of the Presley publishing catalogue worldwide.
The deal, which incorporates more than 1,000 songs, includes classic hits such as “All Shook Up”, “Jailhouse Rock”, “A Little Less Conversation”, “Return to Sender”, “Can’t Help Falling in Love”, and many others.
The agreement comes into effect in January 2017.
In a statement, Kobalt said the catalogue contained “some of the most desired tracks for film and TV trailers, soundtracks, and commercials”.
Music from the catalogue was most recently featured in worldwide blockbusters like Bad Santa 2, Teenage Mutant Ninja Turtles: Out of the Shadows and Joy. “Love Me Tender” is the soundtrack for Ralph Lauren’s current fragrance campaign.
Willard Ahdritz, Kobalt
In October 2016, Elvis Presley with The Royal Philharmonic Orchestra released, “The Wonder of You” becoming the record breaking 13th No. 1 album by a solo artist in the UK.
“We are thrilled to partner with Kobalt to ensure that Elvis’ legacy as the King of Rock and Roll lives on forever” said Jamie Salter, Chairman and CEO of ABG.
Nick Woodhouse, President and CMO of ABG stated “We are dedicated to preserving Elvis’ tremendous body of work and we are confident that Kobalt is committed to that same goal.”
Willard Ahdritz, Founder and CEO of Kobalt, said of the agreement: “This is an absolutely momentous deal. We are happy to be working with Authentic Brands Group and are humbled by the great job they do. Elvis’ music will continue to influence future generations and we are honored to be a part of that.”
Laurent Hubert, President, Platform and Investments, at Kobalt stated, “We are thrilled to represent such an iconic artist and a catalogue of such timeless songs. There is not a more groundbreaking artist that fits so well with Kobalt’s innovative approach to the music business.”Music Business Worldwide