Kobalt has signed breakthrough dance music producer and DJ Marshmello to a worldwide publishing administration and sync deal.
The agreement covers all future works – including an upcoming second album – as well as his back catalogue.
Rumors have been flying as to the value of the deal, which Hits has pitched at $10 million, but a source close to the situation tells us that figure is inaccurate.
Marshmello has earned over two billion streams to date, sold out more than 350 consecutive shows worldwide, and is currently ranked seventh in the world on Spotify.
His first major release was an official remix of Jack U and Justin Bieber’s global hit ‘Where Are U Now’ and he has since released collaborations with Selena Gomez, Khalid, Migos, Anne-Marie, Logic, James Arthur, and Juicy J.
The US producer’s 2016 debut album, Joytime, landed him in the Top 5 on Billboard’s Top Dance/Electronic Albums.
That same year, Marshmello’s platinum selling single ‘Alone’ earned over 154m Spotify plays and over 1 billion YouTube video views.
Currently, his YouTube channel has over 2.5bn views and more than 15m subscribers.
His next album Joytime II is set to be released on June 22nd via his own label, Joytime Collective.
Kobalt Senior Creative Director, Dominique Keegan, said of the deal: “Marshmello is a remarkably talented producer, artist, and collaborator.
“We are immensely honored to have him join the Kobalt family.
“Marshmello and his team have proven to be a distinctly self-driven, forward-thinking operation that is well-suited for the modern music industry.” dominique keegan, kobalt
“Marshmello and his team have proven to be a distinctly self-driven, forward-thinking operation that is well-suited for the modern music industry.
“We look forward to working together in our shared vision to achieve continued success.”
Kobalt’s Senior Creative Director, Amanda Samii, added: “Marshmello is so much more than an artist.
“His style, sound and unique perspective play an instrumental role in connecting people globally.
“It’s this trifecta that enhances his undeniable flair in the ever-changing music scene.
“It’s refreshing to work with an incredible artist and team who understand the value of technology and how it can serve you.”
“It was important for us to find a home where our vision and goals for the project could be supported.”
moe shalizi, manager
Moe Shalizi, Marshmello’s manager, said: “It was important for us to find a home where our vision and goals for the project could be supported.
“And we felt that the team at Kobalt understood this. We are very excited to be a part of the Kobalt family.”
Music Business Worldwide