300 Entertainment has appointed Kevin Saer Leong as Creative Director.
In his new role, he will manage the company’s Creative Department, overseeing all creative initiatives, brainstorming concepts with other departments within 300, and rebranding websites and merchandise.
He will also design and produce artist merchandise and accessories, as well as conceptualize photoshoots and visualize album art and assets.
Leong will report to the company’s CEO and Co-Founder Kevin Liles.
Prior to joining 300, Kevin Leong’s journey in the industry began with his work with Russell Simmons. Their partnership spanned 15 years, and Leong eventually became VP of Design, overseeing all creative for all licensing for Phat Fashions.
He then relocated from New York to California as the Creative Director for Lil Wayne & his brand Trukfit, as well as working as a consultant with Stevie Williams on his skate brand Asphalt Yacht Club.
Throughout his career, Leong frequently traveled back and forth to China for production and sourcing development trips.
Kevin Leong has worked with Kevin Liles previously as the Creative Director for KWL Enterprises, where he was in charge of all creative elements and built brand identities for artists like Big Sean, Trey Songz, Estelle and others.
Now, as the new Creative Director for 300 Entertainment, he will work closely with Kevin Liles once again, and lend his extensive creative and fashion expertise to the 300 team.
“I’m looking forward to contributing to the efforts of the 300 team and partnering with artists to help execute their creative visions.”
Kevin Leong said: “I’m looking forward to contributing to the efforts of the 300 team and partnering with artists to help execute their creative visions.
“It is such a pleasure working for someone like Kevin Liles who is a great visionary and who always sees the big picture.”
“Expanding our creative department at 300 Entertainment has been a priority for us and I can’t think of a better person than Kevin Leong to lead the team.”
Kevin Liles, 300 Entertainment
Kevin Liles, CEO and Co-Founder of 300 Entertainment, added: “Expanding our creative department at 300 Entertainment has been a priority for us and I can’t think of a better person than Kevin Leong to lead the team.
“After working with Kevin for the past 20 years at Def Jam, Phat Farm, KWL management and now again at 300, I know firsthand that his leadership, ability to drive culture, and insightful creative direction will not only strengthen the creative department but will lead to creative success and growth across the entire company.”Music Business Worldwide