Tracks from Kendrick Lamar’s new album To Pimp A Butterfly were streamed more than 9.6M times on Spotify on Monday (March 16) – breaking the 24-hour global record on the service.
The previous record-holder for the highest number of global streams in one day from a single album was Michael Buble’s Christmas, with 9.5m on Christmas Eve 2014.
To Pimp A Butterfly is appearing on Spotify a week before its official release date of March 23.
The album was also made available on iTunes on Sunday (March 15), before being pulled down. The Apple platform has now once again made the record available to buy.
It appears anti-Spotify beliefs haven’t stopped Taylor Swift listening. She tweeted on Sunday night: ‘Kendrick put his album out early. No-one touch me.’
To Pimp A Butterfly’s tracklisting:
01 – Wesley’s Theory (ft. George Clinton & Thundercat)
02 – For Free? (Interlude)
03 – King Kunta
04 – Institutionalized (ft. Bilal, Anna Wise & Snoop Dogg)
05 – These Walls (ft. Bilal, Anna Wise & Snoop Dogg)
06 – U
07 – Alright
08 – For Sale? (Interlude)
09 – Momma
10 – Hood Politics
11 – How Much A Dollar Cost (ft. James Fauntleroy & Ronald Isley)
12 – Complexion (A Zulu Love) (ft. Rapsody)
13 – The Blacker The Berry
14 – You Ain’t Gotta Lie (Momma Said)
15 – i
16 – Mortal Man
Music Business Worldwide