Ticketmaster has appointed Kathryn Frederick (pictured centre) as Chief Marketing Officer (CMO).
The company has also hired David Eisenberg (pictured right) as Vice President of Partnership Marketing and Andrew Samson (pictured left) as Vice President of Brand Marketing.
As Chief Marketing Officer, Frederick will report to Amy Howe, President and Chief Operating Officer of Ticketmaster North America.
Frederick joined Ticketmaster in 2015 and previously served as the Senior Vice President of Growth and Insights.
Prior to joining Ticketmaster, Frederick was instrumental in developing marketing strategies for a number of brands across ecommerce, luxury lifestyle, hospitality and media.
She was most recently VP of Product Strategy and Marketing for PriceGrabber. Prior to PriceGrabber, Frederick served as Chief Marketing Officer of Distillery No. 209.
Frederick also helped launch omg! (later becoming Yahoo! Celebrity) and drove growth marketing strategies across the Yahoo! Media portfolio including Music, Tech, Finance and Games.
Joining Ticketmaster as Vice President of Partnership Marketing, Eisenberg will lead the company’s integrated sponsorship strategy and partnership marketing teams that manage relationships with dozens of properties, sports teams and leagues including the NFL, NBA, NHL, College Football Playoffs, MLS clubs, and many more.
He will also lead the development of integrated marketing strategy across Concerts, Sports and Theatre.
Eisenberg has spent more than a decade driving marketing strategies at brands including StubHub, where he served as Lead of Integrated Marketing.
Prior to StubHub, Eisenberg spent time at YouTube, where he drove the product marketing strategy across devices, and at American Express, where he developed and led strategic sport partnerships.
Meanwhile, Samson will lead all Ticketmaster brand activations, campaigns, and brand marketing strategy. Samson previously led brand partnerships at FOX Sports. Prior to that he spent time at Nike and Gatorade (a division of PepsiCo) where he worked on a variety of brand building initiatives.
“Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition.”
Amy Howe, Ticketmaster
“Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition,” said Howe.
“In her new role as Chief Marketing Officer, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond.”Music Business Worldwide