Karoliina Kanerva has been promoted to the role of Head of International, Warner Music Nordics.
In this new role, she will move to Stockholm and report to Anders Lindberg, Marketing Director, Warner Music Nordics.
Warner says the move is “designed to strengthen and expand” Warner Music’s efforts to connect its international repertoire with fans across the region.
Kanerva will help amplify the collaboration between Warner Music’s international labels and its international marketing teams based in Copenhagen, Helsinki, Oslo and Stockholm.
These teams have enjoyed success with a range of international artists including Ava Max, Cardi B, Dua Lipa, Joel Corry and Tones and I.
Over the past year, the Nordics were one of the first regions worldwide to see chart success for songs including CJ’s Whoopty, the Masked Wolf’s Astronaut in the Ocean and Tiësto’s The Business.
Kanerva started her career working for various music festivals in her native Finland.
She went on to work in various production roles for Live Nation and IMG Artists, before moving to Monaco to work as Head of Production at the Amber Lounge.
She joined Warner Music Finland in 2018 as International Promotion Manager, and has been serving in Helsinki as International Marketing Manager since 2020, with a remit that covered both Finland and the Baltics .
“The Nordics and Baltic region is at the forefront of breaking the international stars of tomorrow.”
Karoliina Kanerva says: “It’s a great privilege to take up this role at such an exciting time.
“The Nordics and Baltic region is at the forefront of breaking the international stars of tomorrow.
“We always strive to develop innovative marketing campaigns, bringing our artists’ music to new fans and taking their careers to the next level. We take huge pride in leading the way on upcoming hits and our mission to break talent from around the world.”
“[Kanerva’s] promotion will enable us to operate even more strongly in the future.”
Anders Lindberg, added: “Karo’s drive for creativity, deep skills in marketing and promotion, curiosity for new trends and continuous passion for music brings a massive opportunity for the region.
“Her promotion will enable us to operate even more strongly in the future, incorporating new marketing tactics and reaching greater heights with our diverse artist roster.”Music Business Worldwide