Music creation platform Splice has hired Kakul Srivastava as its new Chief Executive Officer.
Joining the company from Adobe, Srivastava has served on the Splice Board of Directors since 2021.
Splice’s appointment of a new CEO means that Splice founder, and current CEO Steve Martocci, will be transitioning to the joint role of Executive Chairman and Chief Strategy Officer.
Srivastava’s appointment follows the news from earlier this month that widely-respected music executive Maria Egan was exiting her role as Chief Music Officer at Splice, to join Riot Games’ entertainment division as Global Head of Music & Events.
Founded by Martocci and Matt Aimonetti in 2013, Splice claims to be “one of the fastest growing music creation platforms” in the industry.
The firm says that it has over 200 employees and more than 4 million users accessing its catalog of Sounds.
The company recently expanded its creator offering with the release of CoSo By Splice, described as “an intelligent musical sketch pad designed to empower music makers in sound discovery”.
Prior to Splice, Srivastava was responsible for end-to-end experience for Adobe’s Creative Cloud business, she built and scaled what Splice says was “a Product Led Growth platform” across Adobe’s web, desktop, and mobile products.
Before Adobe, she was the VP of Product & Marketing at Github.
Srivastava was also the GM of Flickr and helped it grow to over 100 million users, and as VP of Apps at Yahoo, where, according to a media statement, she “led the biggest re-architecture of Yahoo Mail”.
She was also behind Tomfoolery, Inc – a company that Splice says “built apps for the future of work”.
The firm’s first app, Anchor, was designed to help teams run better through more open, human interactions. Srivastava was co-Founder and CEO of the company which was later acquired by Yahoo.
“Kakul is a leader for the future.”
Steve Martocci said: “Kakul is a leader for the future. She’s dynamic, operational and empathetic and deeply understands building products for creators.
“Kakul’s leadership will be the key to Splice accelerating growth, expanding its footprint and becoming an iconic company.”
“Kakul makes magic happen for creative people, she has a unique understanding of how to make technology useful to our community.”
Matt Pincus, Splice Board Member
Splice Board Member, Matt Pincus of investment firm Music, added: “Kakul makes magic happen for creative people, she has a unique understanding of how to make technology useful to our community.
“Artists, writers and producers; from the kids to the pros making hits – they need tech that understands how they work and allows them to be who they are and create the way they want to. Nobody is better at that than Kakul.”
“In a world where everyone is a creator, Splice is building the essential tool set to make music.”
Kakul Srivastava said: “In a world where everyone is a creator, Splice is building the essential tool set to make music.
“Human creativity is our most important resource and I’m excited to build on the remarkable foundation laid by Steve and the world-class Splice team, to empower music creators globally.”
Splice, reported by Bloomberg to be valued at nearly $500 million after raising $55 million in February 2021 (led by Goldman Sachs’ GS Growth), says it’s used by around 4 million people and has paid out over $30 million to musicians to date.Music Business Worldwide