Berlin, London and New York-based music company !K7 has launched a new hub and home for ‘neo-classical’ projects called 7K!.
!K7 has ensured a footprint in the neo-classical world by working with German trio Brandt Brauer Frick over the last six years.
7K! will operate as a platform comprising a record label, label services collective, sync and artist management division.’
7K! will kick off its release schedule in the first quarter of 2017 with the album Endless (pictured) by multi-instrumentalist and Italian composer Luca D’Alberto, who is also managed by the 7K! team.
Endless was produced by Martyn Heyne (who has worked with Nils Frahm, Lubomir Melnyk, Peter Broderick, Tiny Ruins and The National) and Henrik Schwarz.
The album is preceded by the tracks Wait For Me and Blessed Messenger, which are released today.
“The reason why we chose to mirror the !K7 brand with 7K! is because this music speaks to the !K7 audience, but it is not ‘!K7’ in the strictest sense.”
Horst Weidenmüller, !K7
!K7 CEO Horst Weidenmüller said: “What Luca played for us gave us goose bumps. Benedict Rosenkranz and myself looked into our eyes and said to each other ‘we have to work with Luca – he’s genius’. Everybody within K7! was amazed by his music but no one felt confident to A&R his album.
“So I ended up listening to days worth of music and became the executive producer for this album – a job I never done before within my company. This new experience opened me up to so much amazing sounds that I decided to dedicate an entire department to this beautiful music.
“The reason why we chose to mirror the !K7 brand with 7K! is because this music speaks to the !K7 audience, but it is not ‘!K7’ in the strictest sense.
“But 7K! most certainly will mirror the world of !K7 in new classical music as well as in ambient and experimental projects. We want to show our audience that it is the same !K7 dedication and spirit behind the projects, but that it is also something different.“
7K! will be announcing record labels joining the Label Services division over the coming months.Music Business Worldwide