K-Pop powerhouse JYP Entertainment has announced a new multi-year strategic partnership with Live Nation.
The collaboration aims to produce tours for all of JYP’s artists including TWICE, Stray Kids, ITZY, Xdinary Heroes (XH), NMIXX, and their emerging talents, according to a press release on Monday (November 13).
The latest partnership builds on an existing relationship between JYP and Live Nation. The pair have collaborated in promoting and producing tours over the past several years.
Through the latest alliance, Live Nation, operating in over 45 countries and having sold more than 140 million tickets globally in 2023 to date, will provide a wider reach for K-Pop acts on the world stage.
This collaboration combines JYP Entertainment’s artist management approach with Live Nation’s industry expertise to elevate the global K-Pop experience, the two companies said.
JYP Entertainment’s artists have had a number of successful world tours produced by Live Nation in the past.
TWICE, for instance, made history as the first K-Pop girl group to headline in both NFL and MLB stadiums, with sold-out shows at SoFi Stadium in Los Angeles and MetLife Stadium in New York.
TWICE, whose members consist of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, also smashed records, becoming the first K-Pop girl group to sell one million albums in the US back in June.
The group is currently on their fifth and largest world tour to date, READY TO BE, with 44 shows scheduled across 25 cities globally.
Meanwhile, Stray Kids, another flagship JYP group, concluded their MANIAC world tour with a total of 42 performances in 18 cities across North America and Asia. While on tour, Stray Kids became the second K-Pop boy group in history to perform at a stadium in North America, with two sold-out shows at BMO Stadium.
In June, Stray Kids broke a K-Pop sales record, selling over 5.1 million pre-orders for their new album, 5-STAR.
The partnership with Live Nation is part of JYP Entertainment’s plan to expand its global reach. The company previously extended its strategic partnership with Republic Records in June 2023, forming a company-wide global alliance to jointly manage and promote JYP artists, including Stray Kids and ITZY, worldwide.
The development comes as K-Pop companies continue to break into global markets, riding on the popularity of the genre. In August, Kakao Entertainment and SM Entertainment announced that they are setting up a joint North American division to serve as a launchpad for their global expansion. The pair also plans to branch further into other markets including Europe.
The following month, K-pop label HYBE and Universal Music Group‘s Geffen Records unveiled the finalists for their as-yet unnamed “global girl group,” part of a multi-year partnership between the two labels.Music Business Worldwide
