Media and music industry veteran Julie Adam has joined Universal Music Canada (UMC) as Executive Vice President and General Manager.
In her new role, Adam will lead UMC’s front-line operations, overseeing the label’s marketing, digital strategy, commercial affairs, and brand partnership portfolios.
She will work alongside UMC Chairman & CEO, Jeffrey Remedios, who described her as “an absolute force.”
Adam is the current chair of The Canadian Academy of Recording Arts and Sciences (CARAS), which includes The JUNO Awards, MusiCounts and the Canadian Music Hall of Fame.
She is also a member of the board of directors for Big Brothers, Big Sisters of Toronto, and is the author of the leadership book Imperfectly Kind: Why Kindness is the Must-Have Superpower You Need To Lead.
“She’s an exceptional executive and a passionate, purpose driven leader who has helped shape the Canadian media and entertainment industry.”
Jeffrey Remedios
“She’s an exceptional executive and a passionate, purpose driven leader who has helped shape the Canadian media and entertainment industry,” said Remedios.
“She leads with positivity, inclusivity, and creativity, and cares deeply about artists – as evidenced by her impressive career in service to music. I’m so honored Julie has agreed to join me in leading Universal Music Canada’s outstanding team as we continue to propel our roster of artists to new heights,” Remedios added.
Adam and Remedios will work together with UMC’s leadership team in breaking artists on a global stage.
Prior to joining UMC, Adam spent over two decades working for Rogers Sports & Media, where she made countless achievements through strategic initiatives that helped drive revenue and operational growth.
Her most recent role at Rogers was President of News & Entertainment, overseeing the mass media company’s non-sports television, podcasting, and radio business.
Adam has been recognized as Canada’s first female Vice President of Radio Programming. She is also a recipient of the Rosalie Award from Radio Trailblazers and the Diversity Champion Award from Women in Communications and Technology.
“I am beyond thrilled to join Universal Music Canada. I have deep respect and admiration for Jeffrey, and I am inspired by the culture he and his team have created within the organization.”
Julie Adam
Commenting on her appointment at UMC, Adam says: “I am beyond thrilled to join Universal Music Canada. I have deep respect and admiration for Jeffrey, and I am inspired by the culture he and his team have created within the organization. This role, working with this incomparable team, and this incredible roster of artists, is an absolute dream come true.”
“I am, and always have been, in awe of the power of music and those who create it. Music can inspire you, console you, help you celebrate, mourn, or push you to think differently. It can magically bring together a community, our country, and the world. I can’t wait to get started.”
Adam is among UMC’s most recent key hires. Four months ago, UMC promoted Craig ‘Big C’ Mannix to Vice President, Black Music, after previously serving as Senior Director, Urban Marketing.
Elsewhere within the wider Universal Music Group, the major generated EUR €3.901 billion in recorded music subscription streaming revenue in 2022, up 10% year over year.
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