Julia Betley has joined Warner Records as SVP of Creative Sync Licensing.
Betley goes to Warner following a decade at Sony Music Entertainment’s RCA Records, most recently serving as its VP, Licensing & Soundtracks.
Betley reports to Warner Records EVP, Brand Partnerships & Sync, Claudia Butzky, and is based at the label’s LA headquarters.
Butzky joined Warner Records in 2019, and also went to the company from RCA Records.
Betley will work closely with Butzky to develop the strategy for creative music placement and campaigns across film, television, gaming, sports and related platforms, says Warner.
At RCA Records, Betley was responsible for the placement and licensing of the label’s frontline recordings across all visual media.
Some of Betley’s placements at RCA Records, says Warner, include Miguel’s Simple Things for HBO’s Girls, Lucky Daye’s Fade Away for Universal Pictures’ The Photograph and Jazmine Sullivan’s cover of Jonathan Larson’s Come To Your Senses for the Netflix film Tick, Tick…Boom!
She has also landed placements for artists in commercial campaigns for Apple, Gatorade, Chase Sapphire, and Ford.
Before joining RCA, Betley was a part of the creative team at Bug Music, during which time she was named to Billboard’s 30 Under 30 list.
“Julia has a deep understanding of how a magic combination of music and image can propel storytelling in dramatic and meaningful ways.”
Claudia Butzky, said: “Julia has a deep understanding of how a magic combination of music and image can propel storytelling in dramatic and meaningful ways.
“She has a proven track record of success across multiple platforms and genres, and she’ll be a fantastic asset to our team as we find original and inventive opportunities for our artists.
“We’re excited to welcome her into the Warner Records family.”
“Warner Records is home to an incredibly dynamic roster of artists, which makes my job really exciting.”
Julia Betley, added: “Warner Records is home to an incredibly dynamic roster of artists, which makes my job really exciting.
“I look forward to working with all this great music and some of the best creatives in the business.
“I love what can happen when music and visuals come together to tell a story and create an amazing experience, and finding those special sync opportunities for artists is what drives me.
“Thanks to Claudia, Tom, and Aaron for this wonderful opportunity.”Music Business Worldwide