Vevo has promoted JP Evangelista to Executive Vice President of Content, Programming & Marketing, expanding his remit across the company’s global creative, marketing, and audience strategy.
In his expanded role, Evangelista will oversee Vevo’s content development and programming, alongside marketing initiatives aimed at strengthening artist and label partnerships and driving audience growth through innovative programming and multi-platform storytelling.
Before joining Vevo, Evangelista worked at Universal Music Group’s eLabs and Global Digital Initiatives teams and was part of the original core team that helped build and launch Vevo in 2009.
“JP has been a driving force behind Vevo’s success since day one – from helping build the foundation of our business to shaping Vevo into the leading global music video network it is today.”
Alan Price, CEO OF VEVO
Evangelista will continue working closely with artists and partners to develop fan engagement strategies and help shape the company’s broader content and distribution approach, reinforcing the role of music video as a key promotional and commercial tool for artists.
Commenting on the promotion, Vevo CEO Alan Price said: “JP has been a driving force behind Vevo’s success since day one – from helping build the foundation of our business to shaping Vevo into the leading global music video network it is today.”
“His leadership, deep industry knowledge, expansive network of contacts and sharp instincts for where the industry is going have been instrumental to our continued growth and positioning Vevo for what’s next.”
Evangelista has held the role of Senior Vice President of Content, Programming & Marketing since 2019, making the move to Executive Vice President his first major title upgrade in the organization in recent years.
Vevo saw significant engagement in 2025. Lady Gaga and Bruno Mars’ Die With a Smile became the network’s most-watched video of the year with 932 million global views.
On Vevo’s premiere charts, South Korean artist JENNIE‘s Like JENNIE recorded the most views globally in its first 14 days at 33.4 million.Music Business Worldwide