Another day, another NFT platform launches in music.
But this one, OurSong, comes with some interesting twists: for one thing, the multi-platinum artist and songwriter John Legend (who recently sold his song catalog to BMG x KKR) is on board as its co-founder and Chief Impact Officer.
Legend’s three fellow co-founders in the venture are very well credentialed, too: Kevin Lin, co-founder of Twitch; Matt Cheng, founder of Cherubic Ventures; and Chris Lin, CEO of Taiwan-headquartered music streaming service KKBOX.
OurSong is the first mobile application from Our Happy Company, which says its mission is “building blockchain technology for the creator economy”.
The watchword for OurSong is accessibility – for both buyers and sellers. The aim of the venture, more than anything else, is to remove apprehension for collectors and creators about how to trade (and make money from) NFTs.
As the company phrases it: “While many platforms require complicated and costly processes for NFT creation and ownership, OurSong does not require users to hold a separate cryptocurrency wallet outside the app and NFTs can be created, shared, or purchased for as little as a few dollars. It offers an easy-to-use mobile experience that makes NFT ownership, and the social and digital benefits that come with it, as simple as a few clicks on a phone.”
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole.”
John Legend
John Legend thinks the firm could be a game-changer for artists from various industries who might have put off delving into the NFT craze to date.
“NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists, and more,” said John Legend.
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”
Added Chris Lin, Co-founder and CEO of Our Happy Company: ““As it currently stands, navigating the NFT landscape is incredibly confusing. It’s reserved for such a small subset of users,” said “We’re hoping to democratize this technology and make it as mainstream as social media, streaming, or any of the other technologies we take for granted today.
“Our platform is intentionally built to make NFT ownership as approachable as possible, so anyone previously intimidated by the technology can gain access to it.”
NFTs on OurSong are branded as ‘Vibes’. The platform enables creators to attach content and privileges to each NFT, including access to music, chatrooms, augmented reality experiences, and more.
The company claims that it offers “creators, including musicians, artists, and photographers, a more equitable way to generate digital creations, monetize their work, and build communities around them”.
Commented Kevin Lin: “NFTs can be so much more than a digital collectible. OurSong is showcasing how the technology can be the next wave of change for digital interactions, content-driven communities, and so much more.”
The OurSong mobile app is available in English, Traditional Chinese, Bahasa Indonesia and Japanese languages on the Apple App Store and Google Play.
Our Happy Company’s founding team is based in Singapore, Taipei, and Los Angeles.Music Business Worldwide