AEG veteran John Langford has been appointed to the role of President, APAC, AEG International, as the company accelerates its growth in the region.
Effective April 1, Langford will lead the development and execution of AEG’s Asia-Pacific expansion strategy across venues and real estate, in a move that the company says reflects its “continued investment in the region as a priority growth market”.
He will assume responsibility for the overall business performance of AEG’s current and future portfolio of venues across the region, working closely with local leadership teams and joint venture partners.
“Asia-Pacific is a dynamic and strategically important market for AEG, with significant long-term potential.”
ALEX HILL, AEG INTERNATIONAL
Langford, who brings over 30 years of experience in live entertainment and venue management, currently serves as AEG International’s Executive Vice President for Venues.
He will relocate to Singapore in September 2026.
The appointment comes as AEG continues to increase its footprint across the Asia-Pacific region, with its portfolio spanning from the Mercedes-Benz Arena in Shanghai to the recently opened IG Arena in Nagoya and UOB Live in Bangkok, alongside major developments in Osaka and a second Bangkok arena.
“Asia-Pacific is a dynamic and strategically important market for AEG, with significant long-term potential,” said Alex Hill, President & CEO, AEG International.
“John’s track record of delivering sustained performance, driving operational excellence and leading high-performing teams makes him the ideal leader to drive our ambitions in the region. I am excited to see his expertise applied across our expanding Asia portfolio.”
Langford joined AEG in November 2016 as Vice President and General Manager of The O2 in London, and was promoted to Chief Operating Officer of AEG Europe two years later.
Prior to joining The O2, he was Director of Live Entertainment for the Scottish Event Campus in Glasgow.
“I look forward to helping to accelerate AEG’s expansion and further establish Asia-Pacific as a leading market for live music.”
JOHN LANGFORD, AEG INTERNATIONAL
Speaking about his new role, Langford added: “Over the past decade at AEG, I’ve had the privilege of working across an extraordinary breadth of roles – from leading the world’s busiest arena to overseeing operations across multiple international markets. That experience has given me a deep appreciation for the power of live entertainment to bring communities together and deliver meaningful impact.
“I have long admired Asia for its energy, cultural diversity and dynamic live music landscape. I’m excited to relocate and immerse myself more fully in the market, working alongside our talented teams and partners to build on the strong foundations already in place. There is tremendous opportunity ahead, and I look forward to helping to accelerate AEG’s expansion and further establish Asia-Pacific as a leading market for live music and world-class venues.”
AEG implemented a new management structure in its international markets earlier this year, with Adam Wilkes taking responsibility for AEG Presents’ regional operations in Asia-Pacific and Europe, in the new position of President and CEO of AEG Presents, Europe and Asia-Pacific.
Hill, meanwhile, assumed leadership of all of AEG’s global real estate and venue operations outside of the United States, in the new position of President and CEO, AEG International.Music Business Worldwide
