Joe Belliotti named CEO of MassiveMusic North America

Joe Belliotti has been named as the new CEO of global creative music agency MassiveMusic North America.

The hire of Belliotti, a former Head of Global Music at The Coca-Cola Company, comes after the recent acquisition of MassiveMusic by Los Angeles-based music licensing marketplace Songtradr.

MassiveMusic, which has offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo, now leads the B2B Music Services Division of Songtradr Group.

Belliotti has more than 20 years of experience. Most recently, he co-founded The Music Division, an outsourced music department working with emerging and established brands.

While leading both the New York and the Los Angeles offices for MassiveMusic, Belliotti will be focusing on maximizing MassiveMusic’s potential in North America.

The company says Belliotti’s aims will be to amplify brand content and experiences through bespoke music, drive brand strategies through music partnerships, build equity through sonic branding and voice design, and provide global music licensing services.

Throughout his career, Belliotti has worked with music talent such as Queen, Drake and Janelle Monae.

“There is no other music agency in the world like MassiveMusic.”

Joe Belliotti

Joe Belliotti, said: “Brands today see that having a data-informed strategic approach to music and sound gives them a competitive advantage in building relationships with audiences, driving business and shaping culture – and rightly so.

Added Belliotti: “There is no other music agency in the world like MassiveMusic: I first saw their unique offering, reach and expertise while in my role at Coca-Cola.

“That’s why I am beyond excited to lead a team of undeniably talented music experts and brand builders.

“Our ultimate goal is to continue to simplify the complexities of music and sound for CMOs, brand teams and their agency partners, and help them create impact.”

“With Joe Belliotti now officially on board as CEO of MassiveMusic North America, I am confident that we will continue to expand our track record as the leading music and sound partner for the world’s most innovative and iconic brands and agencies.”

Hans Brouwer, MassiveMusic

Hans Brouwer, CEO and Founder of MassiveMusic, added: “MassiveMusic’s growth has been driven by our mission to help brands and agencies elevate their stories through the power of music and sound but, most importantly, by the employees themselves.

“Call me biased but I’ve never seen such a committed group of people.

“With Joe Belliotti now officially on board as CEO of MassiveMusic North America, I am confident that we will continue to expand our track record as the leading music and sound partner for the world’s most innovative and iconic brands and agencies.”


Songtradr recently raised USD $50 million in an oversubscribed series D funding round.

The company also recently launched a Global Creative division led by music industry veteran, Amanda Schupf.Music Business Worldwide