Zildjian – International Social Media Manager (UK)

The Zildjian Company has been synonymous with setting the standard for the development and manufacture of high performance musical instruments since 1623.

As the world’s leading maker of cymbals, drumsticks and percussion mallets, Zildjian products are sold across the globe, under the Zildjian and Vic Firth brands, and are the standard to which all other cymbals, drumsticks and mallets are measured.

From the beginner to the world’s greatest rock stars, jazz performers and concert percussionists, amateurs and pros alike chose Zildjian and Vic Firth products to allow them to experience and share the joy of music.

Headquartered in Norwell, Massachusetts with offices in Los Angeles, CA and London, UK, Zildjian products are sold globally through distributors and via a network of dealers.

All Zildjian products are made in the USA at our cymbal factory in Norwell, MA and drumstick/mallet factory in Newport, ME.

We are looking for an International Social Media Manager to grow, engage, and retain our follower base across existing owned channels; drive earned media; and test, learn and scale within paid social media channels.

Reporting to the Director of Digital Marketing, s/he will have direct responsibility for the execution of our social media marketing plan for the Zildjian family of brands including Zildjian, Vic Firth, and Mike Balter.

S/he will be a digital athlete with a passion for being up-to-date on the latest digital technologies and social media trends.

S/he will also be one part passionate brand builder and one part consumer champion – someone who thrives on spreading their passion and excitement for our brands with consumers in multiple segments around the world while continuously driving performance improvement by leveraging analytics to better understand our consumers and optimize our engagement with them.

The successful candidate will have a high-level of creativity, attention to detail, and project management skills, with a talent for writing custom and engaging content.

Our team is at the heart of our culture. We value family, innovation, and accountability. We strive to hire and develop the best and foster a culture of collaboration, communication and transparency. We are a driven and hardworking group of individuals that have a lot fun growing these brands!

Key Responsibilities:
  • Understand consumer personas, attitudes, behaviors and trends. Understand and leverage the consumer journey to optimize engagement and impact.
  • In conjunction with the Director Digital Marketing, collaborate with Education and Content Strategy team, Category Management and Artist Relations to design and execute a social media strategy that delivers against business goals and objectives.
  • Build and maintain our social media profiles and presence – writing and posting social optimized content and responding to followers on Facebook, Instagram, Twitter, Snapchat, Pinterest, Google+, YouTube and other social media channels.
  • Identify new and innovative ways to engage existing and new consumers through exploring new social media channels that reach our target audiences.
  • Ensure all content is aligned with brand standards.
  • Monitor and report on relevant social content about our brands, our competitors and other industry influencers.
  • Attend consumer and trade events to capture and create content.
  • Develop, recommend, and execute optimization strategies and tactics based on analytics insights and reports.
  • Execute the SEO action plan; ensure best practices are implemented across our owned channels.
  • Stay up to date with current technologies, best practices and trends in social media, design tools and applications and share across the team to continuously improve.
  • Build, maintain and distribute a detailed a master consumer marketing calendar for each brand and region.
  • Track social media performance against KPIs to ensure our plans and content are achieving relevant metrics relative to all paid, owned and earned efforts. Oversee test & learns and scaled media analytics to ensure the delivery of optimal results and impact.
  • Develop, recommend, and execute optimization strategies and tactics based on analytics insights and reports
  • Actively listen to consumers; monitor and report on relevant insights about our brands and products, our competitors and other industry influencers
  • Attend consumer and trade events to capture and create content
  • Stay up to date with current technologies, best practices and trends in social media, design tools and applications and share across the team to continuously improve
  • Build, maintain and distribute a detailed a master consumer marketing calendar for each brand and region.
  • Collaborate with the US team to build a holistic view of our marketing activities and impact.
Requirements
  • Bachelor’s Degree in marketing or communications with 5+ years of experience in social media marketing or digital first PR.
  • A social media power user with passion for social media marketing and trends; first-hand experience activating in and optimizing placement and execution on Google, YouTube and leading social media platforms such as Facebook, Instagram, and Twitter.
  • Excellent written and verbal communication skills, with demonstrated experience writing content for social media.
  • Ability to conceptualize, create and deliver content (text, image, video)
  • A solid understanding of SEO techniques.
  • Excellent project management skills and ability to multi-task and track a wide variety of activities under deadline, paying close attention to detail.
  • Must be analytical – be creative and also have the know how to drive results/reporting
  • Background in drumming or percussion.
  • Ability to travel and work remotely is needed.
  • Ability to work/live in the Greater London area.

Zildjian does not accept/pay fees for unsolicited resumes from third party agencies/vendors. 

As part of our dedication to the diversity of our workforce, Zildjian is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.

Please send resume/CV to Andread@Zildjian.com

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