YM&U – Marketing Manager (US)

About the Group …

We are a leading management and professional services company based out of the UK and US, YMU provides a portfolio of services to a wide range of clients consisting of leaders in entertainment, film, music, radio, television and sport, including athletes, authors, digital influencers, media rights holders, musicians, producers, TV personalities and voiceover artists.

About the job …

YM&U Group is seeking an experienced and talented Marketing Manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touch-points (websites, email, social media platforms, etc) with a strong focus on digital marketing. They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals across a roster of 5-10 artists and report to the Managing Diretcor. Clear communication, excellent project management skills, and the ability to multi-task is a must.

The Digital Marketing Manager is responsible for …
  • Develop, launch, and analyze music, tour, merch and brand marketing campaigns for YM&U artists in the dance/pop division, from inception through post-launch
  • Manage goals, strategy, and budget for each artist
  • Work closely and collaboratively with management and internal departments to champion social-first ideas, develop editorial calendars, and execute integrated global activations
  • Effectively collaborate with internal and external teams, including venue promoters, Streaming, Sales, PR, Social Influencers, and creative partners to coordinate artist messaging and content creation
  • Develop and execute paid advertising campaigns particularly for music releases and tour marketing
  • Develop goals and performance metrics for campaigns
  • Analyze and extrapolate relevant data from artist’s Social Media platforms into recommendations, one-sheets, and internal memos.
  • Oversee creative ideation and development to deliver innovative, best-in-class campaigns for our artists and their fans
  • Partner with social platforms to identify new opportunities and develop creative activations
  • Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
  • Report weekly to senior staff and managers, providing actionable insights and campaign updates
  • Build and maintain relationships with social media platform representatives and participate in regular update meetings
  • Build and maintain relationships with artists and managers, including communicating product updates and best practices
  • Continuously ideate and innovate within the social and digital space
About you …
  • 3-4+ years professional experience in marketing including social media/digital marketing
  • Prior experience running marketing campaigns for music releases and/or tour marketing including on social channels, with email and web platforms, and on paid social media campaigns
  • Proven ability to build, execute and scale marketing campaigns on a global level
  • In-depth knowledge of marketing strategy, social media platforms, email/CRM and web best practices
  • Strong organizational, project management, and decision-making skills with added attention to details and deadlines
  • Excellent writing, communication, and presentation skills
  • Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
  • Creative thinker with passion for developing and delivering big ideas for our artists
  • Ability to think strategically but still execute tactically
  • Extreme attention to detail with relentlessly high standards
  • Innate willingness to roll up your sleeves and get the job done
  • Operates with significant autonomy
  • Bachelor’s Degree
  • Copywriting knowledge
  • Experience using Photoshop to edit and resize images as well as Premiere or iMovie to edit videos.
What we offer …
  • We offer a wide variety of benefits including:
  • Unlimited holiday
  • Access to flexible working conditions – we believe with performance comes freedom
  • Paid Medical, Dental and Vision
  • 401K
  • Bonus scheme
  • FOND employee benefit platform

Please email resumes to – careers@ymugroup.com – with the subject line: US Music Marketing Manager

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