YMU – Digital Marketing Manager
Based: Los Angeles, CA
Reports to: Head of Marketing
About YMU
YMU is a leading management and professional services company based out of the UK and the US, YMU provides a portfolio of services to a wide range of clients consisting of leaders in entertainment, film, music, radio, television, and sport, including athletes, authors, digital influencers, media rights holders, musicians, producers, TV personalities and voiceover artists.
About the job
YM&U Group is seeking an experienced and talented Digital Marketing Manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touch-points (websites, email, social media platforms, etc). They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals of their respective artist(s) and report to the Head of Marketing. Clear communication, project management skills, and the ability to multi-task are a must.
The Digital Marketing Manager is responsible for
- Overseeing the day-to-day social media, website, texting and email accounts for designated YMU artist(s)
- Develop, launch, and analyze digital campaigns for YMU artists from inception through post-launch
- Brainstorm campaigns, creative content, and shepherd the artist through the process of expanding their presence online via custom content
- Work closely and collaboratively with management and internal departments to champion social-first ideas, develop editorial calendars, and execute integrated global activations via branded content, press partners, or creators
- Creating and overseeing paid social advertising campaigns including optimization for cost effective campaigns
- Collaborate with external teams, including label partners, external artists, and publicity teams
- Partner with social platforms to identify new opportunities and develop creative activations
- Monitor campaigns regularly to understand the effectiveness of the strategy, making recommendations for continuous improvement
- Occasional travel with the tour team, participating in trending content and capturing content with the artist in real-time to deliver back to the management team
- Organize creative content in various touring locations to maximize social presence in that specific area
- Keep up to date with platform updates, informing management and the rest of the marketing team when important news breaks
- Keep up with pop culture to monitor possible moments that the artist could participate in, elevating their status and popularity with Gen-Z and Millennial audiences
- Build and maintain relationships with social media platform representatives and participate in regular update meetings
- Build and maintain relationships with artists and managers, including communicating product updates and best practices
Job Qualifications
- 3-4+ years of professional experience in social media/digital marketing
- Prior experience working across social channels, with email and web platforms, texting campaigns, and on paid social media campaigns
- Proven ability to build, execute and scale digital campaigns on a global level
- In-depth knowledge of social media platforms, email/CRM and web best practices
- Strong organizational, project management, and decision-making skills with added attention to details and deadlines
- Excellent writing, communication, and presentation skills
- Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
- Creative thinker with a passion for developing and delivering big ideas for our artists
- Ability to think strategically but still execute tactically
- Operates with significant autonomy
- Copywriting knowledge
- Experience using Photoshop to edit and resize images as well as Premiere or iMovie to edit videos.
What we offer
- Unlimited holiday
- Paid Medical, Dental, and Vision
- 401K
- Bonus scheme
- FOND employee benefit platform
