WMA – Digital Channel Manager (US)

WMA exists to create impactful results for its partners across the digital space. We connect brands, artists and audiences through the convergence of digital media, from music and entertainment to lifestyle and technology. The WMA network is highly experienced and extends globally with bases in London, New York, LA and Nashville to provide a fully integrated digital service. By building strong relationships and original engagements, we work to create something truly memorable for our clients.

Current clients include: Republic Records, Interscope Records, Hollywood Records, Verve, Sony, Universal, Warner, Amazon and more. 

The Role 

WMA is looking for a Digital Channel Manager with proven experience in delivering social media campaigns within music to join our fast-growing team in Los Angeles. The position is charged with developing and executing best in class social media campaigns for WMA’s clients, which includes artists, labels, brands and other entertainment clients. 

KEY RESPONSIBILITIES 
  • Manage accounts for a variety of social projects and clients, whilst working with key stakeholders to deliver social campaign ideation in line with the overall marketing objectives.
  • Create and execute exciting and innovative social strategies for clients to engage new and existing fans whilst ensuring content and channel output is optimized.
  • Work closely with the Director of US Social and wider team to identify opportunities for growth in the department. This will include the delivery of inspiring and innovative New Business pitches.
  • Provide clear communication plans for review on a weekly basis and schedule approved plans on key channels including but not limited to Facebook, Twitter, Instagram, Snapchat, Spotify, YouTube, Twitch and Discord.
  • Analyze data and present reports in a simple and effective manner.
  • Copywriting in the correct tone of voice for official sites and e-newsletters.
  • Work closely with the other digital services at WMA to offer a bespoke streamlined service, amplify activity and refer new business.
  • Building key relationships with social platforms (e.g. Facebook, Instagram, Twitter, TikTok, YouTube etc.) to ensure we are developing best in class social campaigns for our clients.
  • Support junior team members with their learning, development and growth within the agency
  • Build paid social ad campaigns for our clients which includes crafting a strategy to complement the social/marketing/PR/promo campaigns, setting up the ads on the various platforms through to optimisation and analysis of the data and reporting back to client.
  • Alongside the rest of the social team, regularly and enthusiastically knowledge share on social/digital trends and innovations ensuring social and wider WMA family are informed, educated and at the forefront of developments within the social/digital space.
SKILL-SET: 
  • An active knowledge of and passion for social media and music/entertainment industry
  • A thirst for tracking and finding trends and innovation.
  • Understanding of evolving technology and the ability to research new opportunities.
  • The ability to work with a broad range and level of people; to share and convey updates, ideas and vision with clarity and tailored to the audience
  • Great relationship building skills – get to know clients including artists and management in a friendly but professional way
  • Excellent communication skills – verbal & written
  • Excellent people skills – confident & proactive
  • Team player – cross departmental teamwork required
  • Understanding of evolving technology and the ability to research new opportunities
  • Can take on and solve problems
  • Highly creative
  • Attention to detail
EDUCATION & EXPERIENCE: 
  • Ideally graduate level with a degree in marketing, PR, music or related field
  • Proven experience in social media and digital channel management within the music industry
  • Proven experience of delivering social media campaigns based on audience insight
  • Proven experience reviewing and analyzing data to provide insight and deliver strategies
WHO WILL YOU BE WORKING WITH? 
  • The Global Social Team
  • Directly with clients to discuss briefs, campaigns, timings and budgets
  • Social Creative Design Teams
  • Artists / Bands (major to unsigned)
  • Directly with platform contacts, including but not limited to: Facebook, Instagram, Twitter, YouTube, TikTok, Spotify etc.

Start Date 

Jan/Feb 2022 

Salary: Competitive. Dependent on experience 

Applications: Please send a copy of your resume and cover letter to [email protected] with ‘DCM – Los Angeles’ as the subject. 

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