Director, Global Playlist Marketing
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team
Topsify, a Warner Music Group sub-brand, is the destination for exceptional music playlists, content and streaming innovation, spanning global hits to new releases across all genres.
Your role
As the Global Director of Playlist Marketing, you will lead the strategic vision for impactful streaming campaigns centred around artists and releases. This role involves cultivating a skilled team, driving innovative marketing campaigns, and developing cross-platform playlist initiatives.
Key responsibilities
Strategy and Innovation:
- Create and iterate on global strategies for significant streaming impact, focusing on artist and release-led campaigns.
- Lead cross-platform playlist development to diversify revenue and enhance playlist value.
- Engage with C-level stakeholders to support our Artist Value Proposition.
- Design territory-specific approaches to optimize playlist properties and achieve revenue/streaming targets.
- Manage relationships with third-party vendors, ensuring alignment with WMGs strategic goals.
Team Leadership and Collaboration:
- Cultivate a diverse team skilled in marketing, programming, and brand management with an artist-first approach focussed on discovery.
- Collaborate with label marketing teams and WMG properties to develop synergistic programs.
- Guide playlist programming and craft unique experiences for a broad range of listeners.
- Oversee the financial performance of the playlist marketing division, managing the P&L and optimizing resource allocation.
- Managing a small team based across London and New York
Marketing Excellence and Audience Engagement:
- Produce creative advertising campaigns that surpass competitors.
- Partner with tastemakers and curators to expand our playlist reach and credibility.
- Develop consistent playlist marketing and programming strategies across WMG for maximum global impact.
- Optimize marketing investments, balancing global and local objectives.
- Identify and leverage new consumer demographics and trends for playlist/streaming user reach, working across frontline rep and catalogue.
- Collaborate with creative, Strategy, Audience and Media teams for integrated campaigns maximizing audience data and consumer exposure.
Internal & External Partnerships:
- Establish strong relationships with Internal teams and stakeholders
- Forge marketing partnerships with brands & influencers to create new playlist streaming opportunities.
About You
- Established leader with 6+ years in digital media, music, and consumer marketing.
- Proven track record in marketing across music, consumer, and lifestyle brands.
- Strong background in audience development, digital advertising, and music trends.
- Ability to combine data and experience to evolve marketing strategies.
We Offer
- A leadership role at the forefront of streaming strategy and playlist marketing.
- Opportunities to collaborate with diverse talents in the music industry.
- A position at the cutting edge of digital marketing and brand innovation in music.
About us
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone,
Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP.
We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels. Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
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