War Child – Marketing Lead (UK)

Department: Fundraising Engagement
Location: London
Appointment Type: Permanent
Full Time/Part Time: Full time
Hours per week: 37.5
Flexible working options: Compressed hours, Flexi-time, Flexi-place
Grade: 5
Closing Date: 14/07/2024
Salary: circa £49,000 per annum

Job Summary

We are a multi-award winning, creative and innovative charity, with high ambition in the fundraising and communications arena. We are recruiting for a Marketing Lead who will be responsible for creating and implementing marketing plans for the Communications and Campaigns team that engage the public through music, art, gaming, sport and other creative industries (including film, fashion and TV) for campaigns including Day of the Girl concerts, Secret 7, Sound and Vision, Jingle Jam, Brits Week concerts (among others).

You will help activate these campaigns with the goal of generating funds and increasing our brand presence. Your role will also include project managing and coordinating members of the Communications and Campaigns Team (and external agencies) over the campaign cycle across digital channels, PR, digital marketing, design, content and narrative creation – line management responsibilities for the PR Manager is included in this role.

You will be the marketing expert for the organisation, working side by side with creative teams both inside the Fundraising Engagement Department and across the organisation to design marketing plans, ensuring that the creative, content and narrative elements add significant value, and most importantly provide a WOW factor to our work.

You will both be able to come up with imaginative ideas and see that they are implemented flawlessly, but also have exceptional organisational and project management skills that bring this work together.

Your Role

The Marketing Lead, is responsible for the creation and implementation of marketing strategies and campaigns, supporting our priority objectives of raising scalable and sustainable income, growing key audiences, and increasing our brand presence.

You will in conjunction and coordination with the Communications and Campaigns team as well as teams across the organisation, devise written marketing plans, as well as create and manage project management documentation, which will guide your work as well as that of the Communications and Campaigns Team in terms of meeting the defined objectives and goals of the marketing campaign.

These marketing activations will include a range of music gigs, art events, t-shirt launches, gaming streams and events, and ad-hoc opportunities as they arise. You will develop a nuanced understanding of these cultural events, target audiences and the industries backing these initiatives.

You will ensure that we take an audience-led, evidence-based approach to the development of marketing plans that don’t compromise on creativity and style. You will build a core understanding of War Child’s current audiences and help identify underserved or new audiences that we should be aiming to engage with.

You will ensure end to end marketing campaigns for individual projects are delivered effectively and that all opportunities are considered to maximise engagement, project success and income generation. This includes owned, earned and paid digital marketing.

You will report directly to the Head of Communications and Campaigns, work closely with members of and as part of the Communications and Campaigns Team, and alongside specialised teams within Fundraising Engagement Department and across the organisation. You will also line manage the PR Manager on a day-to-day basis, and some management experience and a good understanding of how PR should contribute to marketing activations would be very helpful.

Your Responsibilities
  • Create and execute marketing strategies using audience insights and data-led decision making, to maximise the achievements and income of War Child fundraising projects, as well as growing and deepening brand engagement with key strategic audiences.
  • Support the Communications & Content Manager to deliver the vision for the War Child UK brand to audiences through marketing engagement. You will work with the Communications & Content Manager to define narrative and messaging on a project-by-project basis.
  • You will oversee end to end marketing campaigns across a portfolio of complex projects. This will include a mix of existing internally developed projects, collaborations with external partners, and ad-hoc one-off projects as they emerge.
  • You will be the Campaign and Communications Team’s expert around how best to utilise the team’s knowledge and skills, alongside developing a nuanced understanding of the audiences, marketing channels and industries that sit behind our marketing activations, across events and opportunities such as music gigs, art auctions, gaming fundraising streams, sports tournaments and other ad-hoc opportunities, that help to generate significant fundraising for the charity.
  • As the team’s project manager, you will take ownership of feeding in the marketing and communications elements of project plans and ensure that Communications and Campaign team members are fully briefed, coordinated and deliver outputs on time and to high standards.
  • You will ensure marketing risks are identified, mitigated against, and that contingencies are put in place and can be launched at short notice around critical marketing project elements, including activating paid digital advertising.
  • You will create tools and processes to support the delivery of marketing strategies – including monitoring engagement with social channels, paid advertising, PR success and website stats. You will establish trigger points around success and failure and ensure that remedies are sought and implemented to improve performance both in real time.
  • You will take ownership of providing team input into evaluations, reviews and collating feedback so that project plans can be improved in the future.
  • Ensure we have a robust set of KPI’s and the means to capture data, track, monitor and report on performance using digital analytics software and platforms as appropriate, conducting regular reviews of digital performance.
  • You will use the insights you have gathered to reach defined KPIs in terms of digital audience growth.
  • Line manage the PR Manager on a day-to-day basis, ensuring that they are working towards objectives and meeting KPI’s as well as providing input and expertise to add value to their media work.
  • Support the Head of Communications and Campaigns where they take ownership around cross departmental or organisation projects and campaigns.
  • Support the Head of Communications and Campaigns on the development and implementation of department strategy, budgeting and planning.
  • Contribute to creating a culture committed to the safeguarding of children and adults and compliant to WCUK’s Child Safeguarding and Adults at Risk Policies.

You Are
  • Highly experienced marketeer and project manager.
  • Have a track record of leading on the successful creation and implementation of marketing campaigns that engaged audiences through music, art, gaming, sport or other creative industries.
  • Good knowledge around the nuances of creative industries or a background working with a marketing focus in a creative industry, for example, music, art, gaming, sport, etc…
  • Can demonstrate a track record of creative ideation and flare that has added significant value to marketing performance of campaigns.
  • Extensive project management experience to deliver on multiple complex campaigns across a range of channels and specialisms concurrently.
  • Excellent organisational and coordination skills, with a track record of utilising project management tools and processes that hold colleagues accountable to delivery.
  • Analytically strong and able to take an evidence-led approach to enhancing marketing performance pan-channel.
  • Strong track record of deploying marketing approaches to optimise engagement.
  • Good understanding of digital analytics platforms, data capture, monitoring and tracking and how to utilise this to improve digital performance of campaigns.
  • Strong experience of project leadership, including critically evaluating activities to achieve strategic priorities and maximise their effectiveness.
  • Excellent communication and interpersonal skills, with a high degree of emotional intelligence to deal with a variety of and internal and external stakeholders and the ability to build effective working relationships at all levels.
  • Excellent writing skills, able to craft emotive, compelling messaging and narrative that drives audience engagement and action.
  • Ability to present information, verbally or in writing, including briefings and marketing reports to a range of audiences in a clear and confident manner
  • Able to demonstrate strong knowledge of the latest trends/developments in the marketing arena, including in digital marketing.
  • Have a good understanding of how PR can contribute to support marketing campaigns and have led or overviewed PR efforts in this realm (desirable).
  • You have demonstrable management experience or are willing to receive training in this area (desirable).

Our Values
  • Bold: We use our passion and creativity to deliver high quality evidence-based work designed to maximise our beneficial impact for children in conflict.
  • Accountable to children: Children can rely on us to respond to their voices and to treat them with respect and dignity.
  • Anti-racism: Anti-racism is not merely a belief. It includes actions that we mainstream throughout our work to change and challenge policies and behaviours that perpetuate racism.
  • Transparent: We expect to be held to account by our supporters and participants and we respond with openness and honesty.
  • Supportive of each other: We support each other to achieve ambitious goals and be the best we can be. We are honest and open, sharing our successes & confronting our challenges.

Our Benefits
  • Flexible working – we recognise the considerable benefits that flexible working can bring and are happy to discuss any possible flexible working options with our employees from hiring. For most roles, the following types of flexibility are usually possible: flexible hours, occasional working from home and compressed hours.
  • Annual leave – 28 days per year (full-time) rising to 33 days with service, plus bank holidays
  • Pension – all eligible employees automatically enrolled into a Group Personal Pension Plan with a 5% employer contribution, with minimum employee contribution on a salary sacrifice basis
  • Family leave – we offer enhanced maternity, paternity, adoption & shared parental leave
  • Health & wellbeing – employees may take advantage of a healthcare cash plan and a range of wellbeing initiatives and training. In addition, all employees have access to free, confidential one-to-one wellbeing consultations with trained counsellors.
  • Learning & development – dedicated to the investment in learning and continuing professional development for all our employees
  • Workplace Nursery Benefit – employees make tax and NI savings on nursery costs for children up to the age of 5
  • Range of flexible benefits such a Cycle to Work scheme and season ticket loans.

Flexible Working

We positively support flexible working arrangements. These currently include: office working, homeworking, part-time hours, compressed hours, flexi-time, flexi-place (hybrid working) and job shares. We would be happy to discuss individual flexible working requests during the interview process.

How to Apply

To apply, simply submit an application through our Current Vacancies page and attach a copy of your CV.

If you have any questions about reasonable adjustments before or during your application, we welcome the opportunity to talk about what we can do to fairly adapt our process for you. Please share what you’re comfortable with to help us put the right support in place, by emailing careers@warchild.org.uk. Anything you tell us will be kept completely confidential by our HR team.

We are unable to provide sponsorship for this post. In order to apply, you must be able to demonstrate your eligibility to work in the country where this role is based.


Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm.

All candidates selected for interview will be asked relevant child safeguarding question(s) during the selection interview. Successful applicants will be expected to be compliant with and sign up to our Safeguarding policy, our Code of Conduct and PSEAH (Protection from Sexual Exploitation, Abuse & Harassment). You can find these policies: https://www.warchild.org.uk/our-work/policies-and-reports/safeguarding

Diversity and Inclusion

We value diversity and inclusion and are committed to ensuring that all our people and job applicants are treated fairly, irrespective of where, what or whom they were born, or of other characteristics. We want to offer a safe and inclusive workplace where all our people, especially those who are currently marginalised or underrepresented, can be themselves at work.

You can read our Diversity and Inclusion policy on our website, and if you have any questions about our commitment to diversity and inclusion do get in touch: https://www.warchild.org.uk/our-work/policies-and-reports/diversity-and-inclusion 

Pre-employment Checks

Employment with War Child will be subject to the following checks prior to your start date:

  • a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an
  • International/National Criminal Record Check
  • a clear vetting and Due Diligence check
  • receipt of two professional satisfactory references

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