Virgin Music Label and Artist Services – Global Marketing and Label Manager (UK)

Job title: Global Marketing and Label Manager

Responsible to: Director, Global Label and Artist Marketing

Department: Virgin Music Label and Artist Services

Location of work: 4PS, Kings Cross, London

Music is Universal

 It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does. 

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation. 

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email

The A Side: A Day in The Life

Virgin Music Label and Artist Services offer an individually tailored solutions on a global scale, including, but not limited to marketing, promotion, sales and distribution – assisting artists and labels to retain their independence whilst leveraging the strengths of a major label.

In this role you will be working in conjunction with the Senior International Artist and Labels Manager and their team, local Label Managers & Product Managers, and the global digital marketing and data team to build and develop global marketing, promotional and commercial plans for all relevant Virgin Music repertoires – direct signings and label deals – and all deal types.

The B Side: Skills & Experience
Be Organised
  • Oversee the digital and physical release schedule process and ensure that all aspects of it are properly managed and scheduled in a timely manner
  • General problem-solving for all aspects of releases
  • Create and implement release strategies
  • Manage complex global promotional planning including travel with artists
Be Analytical
  • Responsible for stock forecasting, internal sales reporting, chart reports, ensuring chart eligibility of Virgin Music releases
  • Monitor international programmes on key projects and provide regular detailed written reports on priority projects as determined by the Senior International Artist and Labels Manager
Be Collaborative
  • Provide leadership, advice, and support to internal and external label partners in respect of their release schedule in the areas of sales, distribution, marketing strategy and promotional plans
  • Attend planning and scheduling meetings
  • Work with labels and Virgin Music partners to compile, approve and maintain budgets for actively worked repertoire
  • Forge strong working relationships with Labels, Artists, Artist Management, Marketing colleagues and Territories in the Virgin Music structure
  • Ensure timely delivery of assets from external partners, and internal delivery into supply chain, such that marketing timelines are met – pre orders, instant grats etc go live on time and in correct markets
Be Knowledgeable 
  • Understanding of different deal types and what that means for how individual projects are worked
  • Provide exceptional knowledge of the music industry to support advice given
  • Market and promote assigned artists and labels on a global level
  • Devise and direct promotional strategy for artists to ensure maximised sales in line with marketing objectives
  • To work on own initiative to ensure all opportunities are maximised – identify artists and tracks in the internal system that merit marketing and promotional focus and closely monitor trends and development using all available tools and market data
Person Specification
  • Experience in a similar distribution, label management or digital role; ideally within Music Industry or Music Agency with a track record of liaising effectively with both Managers, Labels and Artists
  • Commitment to working, influencing, and persuading at all levels of an organisation (upwards and downwards) and building lasting relationships
  • Basic understanding of key international media and DSP partners and a willingness to learn about, and be objective of, global opportunities
  • The ability to learn quickly and adapt to the changing market
  • Flexible and able to prioritise own workload and self-motivated; hard working and enthusiastic
  • Prepared to travel internationally as required
  • Ability to quickly learn internal systems and IT infrastructure and to use data objectively
  • Excellent verbal and written communication skills
  • Team player with a flexible approach, willing to defer when appropriate
Bonus Tracks: Your Benefits
  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)
Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the

jobholder’s specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

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