Universal Music Group – Senior Manager, Global Marketing, Astralwerks (US)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

Established in 1993 in New York City, Astralwerks was the brainchild of Caroline Records staffers who saw an opportunity for a label focused on the nascent electronic and ambient scene. Now based at the historic Capitol Records Tower in Hollywood, Astralwerks has emerged as a modern, artist-first label and the #1 market share leader for dance/electronic music in the U.S. Combining a scalable, independent and global-thinking ethos with the ability to tap into the resources of a major label has enabled Astralwerks to sign such artists as ILLENIUM, Jonas Blue, Alison Wonderland, EDEN, ZHU and Alesso.

As a testament to its pioneering approach, Astralwerks has amassed 30 GRAMMY® nominations, taken home six GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many others. The label has also released such massive singles as the 6x Platinum “Happier” by Marshmello + Bastille and FISHER’s “Losing It.”

How we LEAD

Astralwerks is currently looking for a Senior Marketing Manager who has a passion for electronic music, superior attention to detail, great organizational skills, the ability to meet tight deadlines, and juggle multiple critical requests. Must be very efficient and highly attuned to the smallest of details, as well as being able to multi-task in a high-pressure environment is crucial. A “can-do” attitude is essential.

How you’ll CREATE
  • Develop and execute frontline track & album release marketing plans with a concentration on consumer-driven marketing
  • Coordinate all label departments’ (A&R, creative, digital marketing, publicity, video production, street marketing, production, radio promotion etc.) efforts leading up to, and throughout, releases to ensure proper execution of overall marketing plan objectives
  • Build and deliver cohesive imaging strategy for each project and reinforce this image throughout the project
  • Hire and manage independent marketing companies to facilitate record label’s marketing/promotional efforts
  • Secure strategic marketing placements and opportunities with outside corporate and entertainment partners
  • Understand the demographics that comprise artists’ fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams
  • Develop/maintain artist’s schedules and calendars to build a successful marketing campaign
  • Consistently analyze results of marketing efforts as well as another appropriate contextual marketing conditions; identify key opportunities and weaknesses and communicate these to the team with the research department
  • Direct international strategies, as well as communicating information and create appropriate tools for international territories for assigned projects
  • Effectively manage marketing & promotion budgets for assigned projects
  • Work with all departments to create budgets for each commercial release and coordinate approval with finance department
  • Effectively traffic all aspects of assigned projects from master delivery through production
  • Manage Artist Relations for assigned artists
  • Act as primary liaison between artist team and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label’s interests to the artist.
  • Coordinate any artist appearance (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists’ and the label’s needs are met in a satisfactory manner

Bring your VIBE
  • Extensive music industry experience with an emphasis on consumer-driven marketing
  • Global focus on music marketing; understanding that successes can come from anywhere, and can be made anywhere
  • Thorough knowledge of the dance / electronic sector with experience of promoter circuit, dance charts, digital and social media platforms, and grassroots marketing
  • Great organizational skills with the ability to prioritize based evolving workload
  • Proficiency in Microsoft Office programs
  • Strong communication abilities with the ability to write and convey marketing plans/efforts to executives, management, and international territories
  • Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
  • Domestic & international travel required

Perks Playlist
  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, Two (2) paid weeks for “Winter Break” season, Wellness Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

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