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Job title: Senior Data Analyst, Artist Insights
Responsible to: Associate Director, Artist Insights
Department: Global Insight
Location of work: 4 Pancras Square, Kings Cross
The A Side: A Day in The Life
UMG’s Global Insight team manages the most powerful and effective data sets and research capabilities in the music industry. As well as utilising sales, streaming and other commercial data, the Global Insight team manages extensive consumer survey data from around the world, delivering unique detail into evolving attitudes and behaviour of today’s music consumers.
Global Insight is a 15+ staff team, with presence in London, NY and LA. This role is based in London and will require close integration with the data teams in NY and LA, supporting the Artist Insight team. The candidate will report directly to the Associate Director, Artist Insights & Strategy.
The Artist Insight Team delivers in-depth artist brand analysis, campaign recommendations and trend information to marketing executives, informing artist brand development, media buying, marketing campaigns and commercial strategy of music releases.
We are currently seeking a Senior Data Analyst to run complex queries and analysis on UMG’s commercial and sales data, as well as other data sources, to support Artist Insight projects.
The B Side: Skills & Experience
- Be Analytical
- Perform analysis on large sets of structured commercial data on a daily basis, to identify actionable recommendations for the business and for artists
- Understand and communicate the implications changes in the music landscape in the data analysis interpretation
- Be Collaborative
- Work closely with the Data / Analytics teams in NY, LA and London, ensuring you are up-to-date and involved with the data analysis initiatives developed across the business
- Collaborate with fellow analysts across UMG’s US record labels to drive forward best practices in data querying and analysis methodologies
- Be Up-to-Date
- Apply contextual knowledge about artists and the music industry in your commercial data analysis and interpretation.
- Be Strategic
- Support Artist Strategy Projects from a commercial data analysis point of view, from start to finish: define the data needed, conduct the analysis and come up with conclusive answers and specific strategic recommendations
- Be Innovative
- Identify opportunities to develop analysis, providing pro-active suggestions and innovating on an ongoing basis
- Person Specification
- Proven track record in a similar data analyst role, preferably in an entertainment/tech company
- Education in science, computer science, statistics, economics, mathematics, or similar quantitative discipline.
- Deep understanding of numbers, as well as a strong business sense.
- Ability to explain complex topics in simple terms. Can translate numerical findings into recommendations.
- Team worker, can-do approach.
- Passion for music
- Ability to work in a fast-paced environment where continuous innovation is the rule
- Technical competence to perform advanced analytics
- Good database analytics and data extraction (SQL) skills are essential, ideally gained in a large data warehouse environment. Ability to write well structured, performance SQL using advanced SQL techniques (e.g. Window Functions where appropriate.)
- Experience using R/Python
- Experience with column storage databases in general, and particularly Google
- BigQuery, would be an advantage. An understanding of performance tuning is desirable
- Proficiency with Data visualization (e.g. Tableau, Domo, Google DataStudio)
- Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.
However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop, therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.