Universal Music Group – e-Commerce Project Manager (UK)

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com

The A Side: A Day in The Life

This role presents a fantastic opportunity for an ambitious e-commerce professional to join the world’s largest merchandise company, Bravado. With responsibility for helping to drive the ambitious eCommerce growth targets of Bravado UK, you will be part of a tandem delivering focused, profitable and innovative e-Commerce strategies that grow both top line and bottom line. This role is designed to support the Senior Ecommerce Manager in creating incremental business for Bravado artists, in line with UMG eComm best practice and process.

As e-Commerce Project Manager you’ll use your commercial, merchandising, and optimisation experience to formulate & execute D2C strategies to drive store awareness, traffic & conversions; whilst also enhancing the customer experience for Bravado’s artists and brands.

The B Side: Skills & Experience

Be Commercial

  • Execute Bravado e-Commerce strategies for Bravado artists
  • Be abreast of developments in the e-Commerce area, particularly with regards to other artist store offerings, but in addition, good retailing practice outside of the music industry

Be Organised

  • Day to day management of Bravado artist e-Commerce stores, monitoring sales, stock, and merchandising accordingly
  • Keep a calendar of upcoming launches, and follow up with all the necessary teams before, during, and after launches
  • Basic stock forecasting, and requesting purchase orders from UK E-commerce team, ensuring these are raised in time for on time delivery into the DC
  • Delivering sales, stock, and profitability reporting to line and senior management teams when requested
  • Reporting of sales trends and store activity to Brand Managers and artist management

Be Collaborative

  • Work closely with internal Bravado teams, from Brand Management to Production, to execute artists e-Commerce campaigns that drive revenue whilst offering a good customer experience
  • Work closely with UK e-Commerce team to ensure products are set up with accurate product pricing and spec, images sourced, and products are kept in stock to maximise sales potential
  • Work with UK e-Commerce Inventory & Logistics Managers to ensure products are kept in stock to maximise sales potential throughout product life
  • Coordinating with the CRM teams to ensure representation of merchandise offering alongside other UK UMG label activity
  • Coordinating album and merchandise campaigns with UK eComm team and wider label Repertoire Owners (ROs) to ensure that Bravado product is launched where possible in line with physical album pre-orders
  • Work with the central e-CRM team and Label/RO Commercial and Marketing departments/contacts to ensure that e-Commerce initiatives are integrated into all marketing/CRM activities
  • Work with Senior Ecommerce Managers to provide campaign reporting, forecasting, and pro-actively identify revenue opportunities
  • Work with Commercial Affairs to ensure that Bravado campaigns are coordinated with wider international teams when appropriate
  • Ensure campaigns are delivered effectively, monitored against KPIs and adjusted to maximise ROI accordingly
  • Manage relationships with key partners in the e-Commerce space, notably Bravado Brand Managers, UK eComm team (store managers and
  • Operations team) and Bravado finance teams, Bravado production and artist managers
Personal Specification


  • Genuine interest in music and music industry
  • Commercial & analytical approach to business, focussed on delivering results in line with overall store targets
  • Strong eComm retail background, adept at new release product campaigns and merchandising artist webstores
  • Comprehensive understanding of digital and commercial opportunities
  • Proficient in Adobe Photoshop (or equivalent) including resizing images, and basic editing skills
  • Ability to work with multiple stakeholders across Bravado and UMG and across international territories
  • Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner
  • An interest in consumer insight and the impact on product offerings.
  • Excellent communication skills, both verbal and written
  • Strong track history of using CRM activity to drive e-Comm sales
  • Ability to work under pressure and to strict deadlines on multiple projects
  • Ability to multitask & prioritise
  • Knowledge of Microsoft Excel and full office suite or equivalent
  • A real team player who can also work under their own initiative


  • Experience of merchandising and live music structure
  • Experience with project management tools
  • Experience of eComm in a fashion brand setting
  • Knowledge of record label process
  • E-commerce/Retail experience including fulfilment operations
  • Platform experience, ideally as Shopify, Amazon Marketplace & FBA, or Gatsby or equivalent
  • Experience of eComm led product marketing strategies
Bonus Tracks: Your Benefits
  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)
Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

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