We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Merchandise and commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.
UMG is looking for a Director of Creative Strategy to join our eCommerce group, sitting on a cross functional team dedicated to supporting Interscope Geffen A&M. This person will create compelling brand experiences on behalf of many of the biggest and most iconic artists in the world, leading creative strategy for eCommerce campaigns across Interscope’s roster. This person will guide and oversee the eCommerce product strategy, development and design, as well as site experience and content production (photo, video, and digital marketing assets) in order to create engaging fan experiences. They will work closely in partnership with creative stakeholders across the label, artist, and eCommerce teams to design campaigns that deliver amazing experiences for both the fans and our artists.
How you’ll CREATE:
• Lead creative strategy and planning to drive artist and Interscope eCommerce goals.
- Develop rich storytelling through multi-faceted, multi-channel campaigns that include product strategy, content strategy, social, CRM and broader campaigns.
- Act as campaign lead across Interscope product launches and accompanying activations, developing a strategic, well-communicated plan for fan messaging throughout the customer journey.
- Communicate directly with the label and artist teams (where applicable) alongside cross functional team members to sell through campaign and creative strategies + plans.
• Work collaboratively and cross-functionally across eCommerce, label groups, and the wider UMG organization.
- Work closely with label creative, eCommerce creative and other creative resources—artist team members, freelance designers, merchandise compnies, etc.—to bring artistbrand and campaign narratives to life across product, site experience, and content.
- Manage projects with the label and eCommerce creative teams to develop and producelifestyle and marketing content in support of campaign strategy, product, and site experience.
- Work with the eCommerce Experience and Site Merchandising, insights and advanced analytics teams to leverage historic and audience data to inform creative strategy and output.
- Work hand in hand with teammates across Artist Engagement, eCommerce Experience and Site Merchandising, Store Management, Operations & Customer Service to collectively deliver a great customer experience to our fans and UMG artists.
Bring your VIBE:
• 5-7 years experience managing creative and/or eCommerce campaigns from ideation to execution, preferably in music or fashion/retail.
- Established track record of selling through creative concepts and strategies to clients.
- Natural collaborator. Must be willing to set ego aside in order to deliver for our customers (both fans and artists).
- Exceptional verbal and written abilities — communication and presentation skills are essential (both internally and externally).
- Working knowledge of product sourcing and production.
- Solid understanding of consumer behavior and digital marketing trends across social media and CRM.
• Deep understanding of what goes into our work and this role, including:
- Music fandom and the fan to artist connection.
- Brand differentiation across artists and music genres,particularly within the Interscope roster.
- Trends that appeal to a range of music audiences.
- eCommerce, specifically trends and best practices as they apply to the fan to artist relationship.
• Creative approach to problem solving.
- Comfortable juggling multiple high priority projects simultaneously with strong attention to detail.
- Ability to stay flexible, calm and collected under pressure, and to be accountable for
- meeting deadlines amidst changing client needs.
- Self-starter attitude, capable of owning important responsibilities from inception to
- completion.
- Strong critical thinking skills and an ability to make decisions informed by data.
• Proficiency in Microsoft Office (particularly PowerPoint) and Mac OS required.
• Photoshop and InDesign experience is a plus.
• Bachelor’s degree in music business, fashion/retail, marketing, creative, or a related field.
• Strong passion for the music industry.
Perks Playlist:
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
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