Tunecore – Regional Coordinator, UK

Regional Coordinator, UK

Company Description

Before TuneCore, artists needed a label to sell their music online. In 2006, we changed the game by partnering with digital stores and streaming platforms to enable any musician to sell their songs worldwide while keeping 100% of their sales revenue.

Ranked #3 in FastCompany’s Most Innovative Music Companies 2023, today, TuneCore is the leading music distribution service for independent artists worldwide. Headquartered in Brooklyn, NY, TuneCore is owned by Paris based, global digital music company Believe. A member of the ‘Next 40’ index, Believe is the first IPO of a ‘unicorn’ on Euronext Paris.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation keeps us working hard for our artists and collaboration drives the way we work, as well as the way we approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Lead the team that will bridge creators’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.

Job Description

TuneCore is seeking a London-based Regional Coordinator to work across our local operations, reporting to the Head of TuneCore UK, Canada & Australia. This is a great opportunity for a driven, self-motivated individual to support the growth of a key TuneCore territory, at an exciting time for the business.

This person will be the main support to the Head of TuneCore UK, Canada and Australia, forming a nimble, proactive and ambitious team. They will be comfortable using an insights-led approach to allow us to reach ambitious growth targets for the UK, across client acquisition, brand awareness, artist support and Marketing. S/he will be comfortable working with Partners, running Artist + Marketing campaigns and also the TuneCore UK social media accounts – understanding voice and content creation, with a focus on brand guidelines and collaboration with TuneCore central.

S/he must have strong analytical, written and verbal communication skills, an entrepreneurial spirit and no fear rolling up his/her sleeves to get the job done. A passion for music and technology is a must, alongside an interest in the culture and movements around music and creators, particularly in the independent sector. Strong cross-functional collaboration skills are critical, as are strong relationship-building skills, with an ability to interact with people across all levels and cultures, internally and externally.

Tasks + Responsibilities

The tasks and responsibilities of this position include, but are not limited to

  • Managing, alongside the Head of territory, the local strategic growth plan for UK to meet local market needs, drive growth and increase market penetration
  • Help develop and implement local marketing campaigns and partnerships to accelerate client acquisition, build competitive advantage and grow brand awareness in the Region
  • Using a metrics-led approach, ensuring all activity is quantifiable
  • Research, analyse and identify local market trends and conduct local competitive analysis to improve TuneCore’s product offering, marketing initiatives and localisation strategy
  • Collaborate cross-functionally with Central Team on localisation of artist support, brand partnerships, marketing programs, PR initiatives and product launches
  • Build strong relationships with artists, management teams and partners
  • Run the local social media channels for the UK, from ideation, posting, community management and communications
  • Run analyses and reporting across all activity, providing actionable insights into metrics, issues and opportunities
  • Build concise presentations that summarise your findings and lead to clear recommendations, share your work cross-functionally
  • Lead specific projects from project design, to operational execution, tracking, and scale-up
  • Partnering with Product, Marketing and Business Development teams to localise websites including language, pricing, payment and market specific product offerings to meet local market needs and increase conversion.

  • Demonstrable experience in Marketing within the music industry
  • Knowledgeable and passionate about music and youth culture with a keen eye for emerging trends.
  • Digitally savvy with a good understanding of Performance and Brand Marketing
  • Ability to translate data into presentable insights
  • Analytical mindset with strong quantitative skills
  • Excellent visual, written and oral presentation skills
  • Comfortable working with multiple stakeholders globally
  • Exceptional communication and relationship building skills
  • Strong attention to detail with an ability to work to tight deadlines in a fast-paced environment
  • Excellent organizational skills with the ability to multitask
  • A team player with a can-do attitude
  • Willingness to represent TuneCore at events across the UK
  • Fluent in English
  • Bachelor’s degree required

Additional Information

This role will be based out of the London, Believe office in Kings Cross. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work.

Other duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Working at TuneCore

Our values:

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are respect, expertise, fairness, transparency and our values include collaboration and innovation. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving.

We join with our parent company, Believe in supporting the company’s Ambassadors program, made up of TuneCore team members stepping outside their roles to bring the company together on issues they care about, both local and global. These TuneCore ambassadors work towards the goals of communicating best practices, proposing and leading concrete initiatives and actions.

Key initiatives and programs include
  • Believe for People, focused on diversity and equality for all people and working towards a more inclusive workplace
  • Believe for Parity, whose goals are true equality between women and men in the workplace and to fight against discrimination
  • Believe for Planet, which operates as an internal think tank on environmental issues. Their mission is to limit the carbon footprint and any environmentally negative impact of the company and its employees
  • With equality in mind, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research for a groundbreaking study on the underrepresentation of female creators in the music industry. The study, BE THE CHANGE: Gender Equality in the Music Industry 2023, sheds light on the challenges and experiences of women and uncovers why there is a wide disparity between male and female creators. 2021 was the inaugural year for the report and it is updated annually. Our intent for this study is to inspire meaningful change in the industry.

Recognition and Awards
  • A2iM’s 2023 Libera Awards, Independent Champion Finalist
  • Music Biz Association, 2023 Bizzy Awards Leading Light Award Finalist
  • FastCompany Most Innovative Music Companies 2023 – Ranked #3
  • Billboard Women In Music Honoree: Andreea Gleeson, TuneCore CEO
  • Crain’s Top 100 Places to Work in NYC 2022 – Ranked #49
  • Billboard 2022 Top 20 Music Distributors: TuneCore named alongside parent company Believe
  • Music Week 2022 International Woman of the Year: Andreea Gleeson, TuneCore CEO
  • Variety 2022 New York Women’s Impact Report Honoree: Andreea Gleeson, TuneCore CEO
  • Billboard 2022 & 2021 International Power Players List: Andreea Gleeson, TuneCore CEO
  • Billboard 2022 & 2021 Indie Power Players List: Andreea Gleeson, TuneCore CEO
  • A2iM’s 2021 Libera Awards, Independent Champion Finalist

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