TikTok – Product Marketing Manager (US)

About TikTok 

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok’s mission is to inspire and enrich people’s lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok’s Brand & Marketing team helps ensure we’re delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. We’re looking for a Product Marketing Manager that can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond our insatiable ambitions.

Responsibilities:
  • Partner with product, operations, PR and other cross-functional teams to drive new product launches and feature updates
  • Build and execute product marketing strategies and go-to-market campaigns that will drive awareness, consideration and product adoption
  • Ideate innovative execution plans to introduce TikTok features and next level technology to users
  • Lead TikTok SEO strategies, work with website PM, Content Team and PR to identify opportunities for optimization and manage the project reporting.
  • Leverage data insights and the understanding of our competitor landscape to decide key product features to promot
  • Gauge product-related requests from users, external partners, and internal marketing team, liaison with the product team for possible implementation
Qualifications:
  • Minimum 4 years of product marketing experience in a technology company
  • Extensive knowledge of SEO strategies and tactics
  • Strong project management and data analytics skills, able to work on multiple projects simultaneously
  • Excellent cross-group collaboration skills
  • A creative approach and fresh ideas to build marketing campaigns around product

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