Thrive Music – Product Manager (US)

Thrive Music is one of the leading dance/electronic music labels in the world, dedicated to building artists’ careers.


This role is demanding and requires both, a strong creative vision and an ability to handle administrative work. Attention to detail is essential, as well as a deep knowledge of online trends, tools, and social networks, including TikTok. You will be crafting and implementing strategies across a range of artist-led and B2B campaigns within multiple media formats. You will be an essential part of our artists’ teams, helping to communicate their stories and promote their music around the world.

  • Coordinate digital singles and album deliveries, setting up releases, and ensuring logistical processes for each release.
  • Create detailed reports for ongoing marketing campaigns to ensure that all results are communicated to Thrive’s staff, our distributor’s commercial team, and artist management.
  • Coordinate external marketing services, PR, radio promo, social media, etc, including monitoring and motivating external agencies.
  • Create and maintain campaign timelines, briefing teams, and communicating release information efficiently.
  • Developing creative marketing ideas for campaigns, as well as conducting industry research and audience targeting.
  • Analyzing advertising and marketing initiatives to ensure effectiveness.
  • Overseeing and ensuring that all parts of a campaign are being implemented properly.
  • Overseeing touring activity for active releases, and developing regional promotions.
  • Developing and pitching creative ideas for single and album campaigns, including DSPs, online ads, posters, stickers, press angles, live shows, promo events, guerilla activity, merch etc.
  • Deep knowledge of the dance and electronic music scene and lifestyle.
  • Understanding of interactive technologies and communication tools including email, social media platforms, and viral marketing techniques.
  • Data driven with deep knowledge and interest in the streaming landscape (Spotify, Apple, YouTube, Amazon, Deezer, Soundcloud, Pandora, etc).
  • Creative marketing thinker and motivated self-starter.
  • Strong organizational skills.
  • Able to multitask and prioritize workflow.
  • Ability to manage multiple deadlines and complete urgent tasks.
  • Attention to detail.
  • Excellent verbal and creative/copy writing skills.
  • Reporting and data analytics skills.
  • Minimum 2-3 years full-time product management or equivalent experience at an established record label or management/services company.
  • Must have a passion for online marketing and be a quick learner of new digital tools.
  • Some experience with Photoshop, basic HTML, social media publishing tools.
  • Digital and Social Media Marketing experience.
  • Knowledge of digital advertising media buying preferred.
  • Bachelor’s degree, or higher level of education, preferred.

Please send your resume, any work samples, and a personalized cover letter to: [email protected]

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