TAG – Label Marketing Manager (US)

LABEL MARKETING MANAGER


The Label Marketing Manager is responsible for creating successful and creative record release campaigns in an organized and timely manner. As the Label Marketing Manager, you will work on three fronts (1) creative ideation execution, (2) organizing well-thought out timely release schedules and (3) leading members of the Marketing Team.

You will lead and execute the entire release process from timeline creation all the way through the record release and marketing.

We’re looking for someone who is motivated and excited to bring creative ideas to the table and is able to own the organization required to be an effective Label Marketing Manager. The ideal candidate is eager to be part of a team responsible for breaking independent artists and building a catalog of high quality and creative products. Must have experience working in the marketing department of a label.


ACCOUNTABILITIES
  • Creating successful and creative record releases and marketing strategies in an organized and timely manner
  • Planning the label release schedule
  • Product management
  • Manage relationships with distributors, DSPs and other external partners
  • Manage relationships with artists and managers
  • Manage project budgets and other financial responsibilities
  • Leading and managing other members of the marketing team (currently: social/creative person + marketing coordinator)
  • Developing and growing the label brand
SPECIFIC TASKS BASED ON ACCOUNTABILITIES
  • Creating and maintaining project budgets and tracking expenses
  • Creating and executing creative marketing ideas, activations, etc. for artist campaigns
  • Updating all artist related platforms such as: Squarespace, Bandsintown, Songkick, Multi-link platforms (ffm.to), DSPs, socials, and more
  • Communicating and synchronizing campaigns with the team and partners, ensuring a global approach to campaigns
  • Regularly checking all data sources and gathering information to present to the CEO for review
  • Contributing merch/webstore creative and marketing ideas
  • Email marketing and email list management
  • Creative commissioning as it pertains to releases (photographers, videographers, graphic designers, etc.)
  • Overseeing the unique aesthetic and voice of each project

IDEAL CANDIDATE

Required:

  • Minimum 2 years experience in a label marketing department
  • Minimum 1 year experience managing and leading other team members
  • Ability to manage multiple projects simultaneously and handle shifting priorities with flexibility and a smile
  • Strong organizational skills and attention to detail
  • Strong communication skills (internally with the team and externally with the artists and partners)
  • Knowledge of social media best practices (including but not limited to Instagram, Twitter, TikTok, Facebook, YouTube, etc.)
  • Deep engagement in current music marketing trends, including digital innovations and digital marketing and promotion opportunities
  • GSuite mastery (docs, sheets, drive, etc.)
  • Experience with maintaining and marketing on platforms such as: Squarespace, Bandsintown, Songkick, Feature.fm or other multi-link platforms
  • Ability and desire to network with clients and industry contacts
  • Entrepreneurial, proactive spirit and outside-the-box thinking to provide solutions and work autonomously when necessary
  • Passionate about working on campaigns with developing artists as well as experience running campaigns for established artists

Desired:

  • Background in digital department at a record company
  • Existing network of creatives to assist in creative commissioning (photographers, videographers, directors, etc.)
  • Photoshop and/or Canva skills
  • Monday.com experience
  • Touring knowledge is a plus
  • Digital advertising knowledge is a plus (Facebook Business Manager, Facebook Ads Manager,TikTok Advertising, etc.)

The Details:

  • Location: Los Angeles, CA (Hancock Park)
  • Mentality: Self-motivated, collaborative, and scrappy. Wants to be at a passionate boutique company and have a voice and tangible impact. Eager to support artists and the company by attending shows, networking, and building relationships.
  • Experience: Minimum 2 years in a label marketing department
  • Status: Full-time in-office

HOW TO APPLY

Please send the following to tag@tagxmusic.com

  • Resume
  • List of your top 5 all time favorite songs
  • List of your top 5 favorite songs right now
  • Sample of writing/content (a one sheet or marketing email that you’ve created)
  • A plus if you have: any example(s) of relevant previous work (social links, campaign screenshots, creative ideas you had for a campaign, etc.)

www.tagxmusic.com


ABOUT TAG

TAG was started in 2016 by Gabe Saporta as a management company. TAG found early success making and releasing records independently, and began transitioning into a record company in 2019. That transition was cemented last year with the signing of a JV deal with a major. Our approach is reminiscent of the golden era of record making: Sign raw talent, guide, and develop. We take data into consideration, but we are not beholden to it. We are a boutique company that strives to over-index in attention and punch above our weight class. We are about quality and not quantity. And we are made up of a team that cares deeply about what they do, and wants their work to have an impact.


BENEFITS

  • 401k
  • Health insurance
  • Super Flexible PTO
  • Office Lunches 3x a week (no Mendocino Farms!)

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