SoundCloud – Creator & Listener Marketing Lead (US)

What’s next in music happens on SoundCloud first. As the world’s largest audio platform, SoundCloud is powered by a connected community of creators, listeners, and curators who share, discover and influence what’s new, now and next in music and audio.

The SoundCloud brand marketing team is currently seeking a Creator & Listener Marketing Lead to support the strategy, creation and execution of brand and product-specific marketing campaigns. This role will lead all Creator and Listener marketing initiatives, managing multiple aspects of the development and activation of campaigns and coordinating execution across channels, supporting business growth objectives focused on brand equity, awareness, and revenue.

As a key stakeholder in the development of SoundClouds brand marketing plans, he or she will champion cross-functional communication across advertising/paid media, in-product messaging, social media, content development, experiential activation, and any marketing partnerships to ensure consistent and coherent execution.

The Successful Candidate Will
  • Drive strategy and development of creator & listener marketing initiatives across the SoundCloud ecosystem
  • Champion our brand voice and personality, ensuring it is consistent across all consumer-facing channels and touchpoints
  • Collaborate with brand, product, creative studio, artist & label relations, insights, PR and growth marketing teams to drive the development of marketing plans and campaigns
  • Drive the strategy and creative development for creator and listener marketing channels, including but not limited to content and campaign development across blog, social media, email and in-product communication
  • Help define and deliver on key marketing calendar milestones
  • Assist in go-to-market tactical execution & reporting on all creator and listener initiatives
Qualifications
  • 10 years experience in a brand marketing position, including team and people leadership
  • Prior experience working in music, entertainment or technology verticals strongly preferred. Prior experience with digital subscriptions a plus
  • Deep understanding of cultural trends and the music space – fluency in hip hop and DJ culture a must
  • Experience managing and owning cross-functional team collaboration and processes
  • Demonstrated excellence in written, oral, interpersonal and presentation skills
  • Experience utilizing new and emerging technology and a passion for music
Diversity at SoundCloud:

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us build a social platform and global community where anyone can create, discover, and share sounds. We acknowledge the challenges in our industry, and strive to develop an inclusive culture where everyone can contribute.

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