Sony Music – VP, Brand Marketing (US)

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history.

Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

As a member of the Marketing department, this individual will plan, develop and implement innovative and effective marketing plans.

Responsibilities

Responsibilities include but are not limited to:

  • Drive ‘video product placement’ and ‘experiential sponsorship’ pitches to close wide ranging deals with brands, media and other potential partners.
  • Build and maintain an always evolving database of current and potential target marketing leaders for all industries that engage with music and entertainment sector.
  • Create and maintain thorough tracking of all outreach (email, calls & meetings), targeted client engagements and partnership development.
  • Co-lead or lead weekly department target status meetings and generate weekly activity summary.
  • Lead in the creation and maintenance of all department client target collaterals (including artist one-sheets & decks; artist tour ticket solicitation; video product placement solicitation one-sheets; initiative/campaign one-sheets, etc…
  • Build and manage robust, innovative and impactful marketing campaigns for priority projects.
  • Negotiate and manage marketing budgets for project campaigns.
  • Work with Content Group and A&R to ensure comprehensive, cohesive delivery of all content and product related elements.
  • Serve as primary point of contact with artists and management regarding marketing activities
  • Oversee all processes related to product packaging and project marketing
  • Maintain artist calendars and promo itineraries for artists to update label
Qualifications
  • 10 years of progressive marketing experience in the entertainment industry.
  • Creative self-starter with ability to multi-task and thrive in a fast-paced environment.
  • Passionate music fan with broad knowledge of music
  • Outstanding attention to organization and detail.
  • Bachelor’s degree preferred.
  • Proficiency in Microsoft Office and a broad knowledge of the digital landscape.
  • Strong interpersonal skills – able to communicate with all levels of global management.
  • Previous involvement in the music business, preferably at a record label with prior marketing/product management experience.

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