Sony Music – Urban Digital Marketing Project Lead (US)

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Overview

This role supports the label’s roster with an emphasis on artist and content/brand development, social media marketing, online promotion and advertising. One key goal of this position is to continually build a diverse portfolio of partnerships and interactions to support and round out overall marketing efforts. Ideal candidate will display the ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level. Our team is responsible for working with key social & music partners like Instagram, Twitter, YouTube, Apple & Spotify to create campaigns driving awareness and streams for artists like SZA, Bryson Tiller, Young Nude & Maxo Kream to name a few.

Responsibilities

We spend a ton of time collaborating in brainstorms to delivering custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Our ideas to come from our knowledge of music culture, key brands, influencers and out-of-the-box thinking.

In addition to the high-level creative ideas, we’re also responsible for multiple social accounts with millions of followers and for their activity and growth. A key strategy to encourage audience engagement and growth has been to deliver next level creative both commissioned and designed in-house. The content ranges from custom videos to Snapchat lenses to memes and more.

Qualifications
  • Must have at least 2 years digital marketing experience in a music environment.
  • The job entails both normal business hours as well as attending concerts and other music events at night. Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.

Related Music Business Jobs