Sony Music Entertainment – Director, Product Management – Artist Services (US)

As the Director, Product Management Artist & Label Services team at The Orchard, you will oversee the planning, execution, and delivering of global marketing campaigns for priority artists across the Artist & Label Services roster. You will work closely with multiple teams, including artists, managers, labels, and the various Orchard teams to ensure that all projects run smoothly and efficiently. You will be the main point person both internally and externally responsible for creating and implementing high-level, holistic marketing campaigns, leading all communications, driving the execution, assigning tasks and deadlines across teams, monitoring progress, and ensuring all stakeholders are kept up to date.

This is an exciting role that requires a highly collaborative leader who can manage cross-functional teams while applying strategic thinking to ensure successful execution of campaigns and foster relationships with partners. The ideal candidate is an experienced marketer, with a strong track record of successful campaigns in which they led, and understands the creative process.

What You’ll Do
  • Conceptualize and execute global artist marketing plans from inception to completion for priority artists signed to the Artist & Label Services roster
  • Own the marketing, strategy and audience development efforts across assigned priority artists on the Artist & Label Services roster. This includes the creation, implementation and execution of marketing plans that focus on tailor made creative concepts, driving music consumption, engagement and audience development
  • Act as the central hub and point of contact across priority artists on the Artist Services roster. Lead all internal and external communications around project updates
  • Collaborate with the internal Orchard teams, including but not limited to Retail, Brand Marketing, Advertising, Digital Marketing, Sync, and Radio to maximize opportunities and reach targets across given artist projects
  • Administer and manage artist project marketing spending, keeping real-time track of allocation. Work with Artist & Label Services team management to measure the impact of these spends
  • Handle the hiring and coordination of third-party partners for artist campaigns, including but not limited to press, radio, and creative agencies
  • Proactively identify and activate potential growth opportunities, and viral & social moments by implementing reactive marketing tactics as artist campaigns are underway
  • Ensure that projects are delivered on-time, within scope, and within budget
  • Highlight industry trends and marketing opportunities; present findings to the wider team
  • Work with artist teams and the Artist & Label Services Label Management team to ensure on-time delivery of audio assets, metadata, and artwork in line with Orchard specifications and deadlines
  • Attend and represent the Artist & Label Services team in various industry events
Who You Are
  • 7+ years of experience in project management, preferably in the music industry
  • Previous work collaborating with brands
  • Proven track record of delivering complex projects on-time, within scope and budget
  • Experience leading cross-functional teams
  • Excellent communication and collaboration skills
  • Strong analytical and problem-solving skills
  • Ability to identify and mitigate project risks
What we give you
  • You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • We invest in your professional growth & development
  • Time off for a winter recess
About The Orchard

The Orchard is a leading music distribution company operating in 45 markets worldwide –  distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers worldwide. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$95,000—$105,000 USD

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