Rostrum Records – Digital Marketing Manager (US)

Job Title: Digital Marketing Manager

Location: Los Angeles, CA
Reports to: Marketing Director

Job Overview

The Digital Marketing Manager will play a crucial role in supporting the marketing team and taking the lead on specific artist campaigns under the guidance of the Marketing Director. This position requires a blend of creativity, strategic thinking, and excellent organizational skills. The ideal candidate will be proactive, detail-oriented, and capable of working in a fast-paced, dynamic environment.

Key Responsibilities
  • Campaign Development and Execution:
    • Craft detailed rollout and release plans for artist projects, ensuring a strategic and cohesive approach for assigned artists
    • Execute marketing plans and rollouts, coordinating all elements to ensure timely and effective launches for assigned artists
    • Work directly with artists and their management teams to support and enhance marketing efforts.
  • Analytics and Strategy:
    • Analyze and interpret data from artists’ social media, advertising, and promotional activities to inform marketing strategies.
    • Coordinate and assist in the planning and execution of various artist activations and events.
    • Create and develop strategies to grow email lists for Rostrum Records and our artists.
  •  Content Creation and Social Media:
    • Develop and initiate social media tools, including flyers, banners, visual clips, and release assets.
    • Maintain and distribute the monthly newsletter.
    • Research and share relevant social media trends that apply to artists’ marketing strategies.
    • Assist in maintaining and updating artist DSP and social media pages
  • Budget Management:
    • Manage marketing budgets for various campaigns with guidance from the Marketing Director.
    • Monitor and report on budget expenditures, ensuring cost-effective use of resources.
  • Support and Coordination:
    • Provide general support to the Marketing Director, Creative Services, Catalog, and Production teams.
    • Handle administrative duties such as creating marketing documents and decks, managing calendars, invoicing, expenses, and billing.’
    • Update and distribute weekly artist reports and one-sheets.

  • 4+ years of experience in marketing, preferably within the music or entertainment industry.
  • Strong understanding of digital marketing, social media platforms, and trends.
  • Proficiency in using marketing tools and software, such as Adobe Creative Suite, Hootsuite, Mailchimp, Google Analytics, etc.
  • Proficiency in using DSP and social platform backends including but not limited to Spotify for Artists, Apple Music for Artists, and Meta for Business.
  • Excellent communication, organizational, and multitasking skills.
  • Ability to work independently and collaboratively in a team environment.
  • Passion for music and the entertainment industry.

Salary: $60K-$70K

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