Red Bull Records – Director, Publicity & Communications (US)

Red Bull Records is a full-service independent record label dedicated to long-term artist development, with a diverse roster across a variety of musical genres.

We are seeking a candidate to oversee all publicity initiatives for the label and our artists. This position will direct our artists’ publicity strategy, the label’s corporate communications strategy and manage third party publicists.

MAIN RESPONSIBILITIES
  • Devise and implement publicity strategy for each of our recording artists
  • Establish short- and long-term publicity goals and press targets for each of our recording artists
  • Cultivate strong relationships with US media utilizing them for the benefit of Red Bull Records’ and its artists
  • Pitch and solicit national and regional press coverage for artists across all media outlets including print, online and TV
  • Secure press attendance and coverage at live shows, festivals and events
  • Appoint and manage external PR firms where applicable in the US, EU/UK and ROW
  • Educate management teams and artists on the media landscape and the value of publicity. Influence the artist and team to prioritize publicity efforts.
  • Coordinate press requests and schedule interviews with artists
  • Schedule in-person press days for when artists are in market
  • Write press releases, media alerts and other materials for artists
  • Maintain relationships with accomplished writers for artist materials (bios etc)
  • Compose and distribute weekly press reports to internal and external teams
  • Oversee company PR strategy and manage corporate PR inquiries and requests
  • Manage efforts and synergies with brand communication personnel globally, deliver assets and schedule interviews for various brand verticals, provide monthly label highlights for brand newsletters
  • Maintain press coverage and assets
Your areas of knowledge and expertise
  • 5+ years of experience at an agency or record label with strong industry contacts across all media outlets including print, online and TV
  • Excellent writing and editing skills
  • Skilled in negotiation and influence
  • Possess a working knowledge of global media
  • Self-motivated and able to follow through on assigned responsibilities as well as be able to think ahead and utilize problem-solving abilities
  • Strong ability to represent company brand

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