Red Bull Records – Director, Publicity & Communications (US)

Red Bull Records is a full-service independent record label dedicated to long-term artist development, with a diverse roster across a variety of musical genres.

We are seeking a candidate to oversee all publicity initiatives for the label and our artists. This position will direct our artists’ publicity strategy, the label’s corporate communications strategy and manage third party publicists.

  • Devise and implement publicity strategy for each of our recording artists
  • Establish short- and long-term publicity goals and press targets for each of our recording artists
  • Cultivate strong relationships with US media utilizing them for the benefit of Red Bull Records’ and its artists
  • Pitch and solicit national and regional press coverage for artists across all media outlets including print, online and TV
  • Secure press attendance and coverage at live shows, festivals and events
  • Appoint and manage external PR firms where applicable in the US, EU/UK and ROW
  • Educate management teams and artists on the media landscape and the value of publicity. Influence the artist and team to prioritize publicity efforts.
  • Coordinate press requests and schedule interviews with artists
  • Schedule in-person press days for when artists are in market
  • Write press releases, media alerts and other materials for artists
  • Maintain relationships with accomplished writers for artist materials (bios etc)
  • Compose and distribute weekly press reports to internal and external teams
  • Oversee company PR strategy and manage corporate PR inquiries and requests
  • Manage efforts and synergies with brand communication personnel globally, deliver assets and schedule interviews for various brand verticals, provide monthly label highlights for brand newsletters
  • Maintain press coverage and assets
Your areas of knowledge and expertise
  • 5+ years of experience at an agency or record label with strong industry contacts across all media outlets including print, online and TV
  • Excellent writing and editing skills
  • Skilled in negotiation and influence
  • Possess a working knowledge of global media
  • Self-motivated and able to follow through on assigned responsibilities as well as be able to think ahead and utilize problem-solving abilities
  • Strong ability to represent company brand

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