Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company’s products can be experienced on the latest devices and platforms, fascinating audiences worldwide.
IN A NUTSHELL
In this role, you’ll be responsible for all of Red Bull’s global Culture (Music, Dance, Social Innovation) social presence. Your key responsibility is to ensure that the company is pushing culture forward, to grow awareness of Red Bull’s presence in the culture space, and to promote engagement across our full Red Bull Media Network.
OVERSEE SOCIAL MEDIA PRESENCE OF CULTURE ACCOUNTS
You’ll not only define the strategy and programming for our culture accounts, but also oversee the global social media presence. In this role, you’ll work closely with our analytics team to reach the highest level of potential interaction on each platform while keeping the key principles of our culture initiatives. Additionally, you’ll explore any new global platforms that may be pertinent for our culture goals.
DRIVE THE RED BULL MUSIC BRAND
You’ll be responsible for growing social awareness and developing guidelines/strategy around our Red Bull Music brand and all initiatives that encompass the brand.
Together with your team, you´ll be responsible to ensure that the full company, primarily country organizations, understand the culture strategy and best practices acquired form our own knowledge.
DEVELOPMENT OF SOCIAL ACTIVATION PLANS
Furthermore, the development of social activation plans for key Red Bull Media Network initiatives, in collaboration with our program strategy department, will be another one of your tasks. Growing social awareness and developing guidelines around our Red Bull Music brand and all initiatives that encompass it, is also part of this role.
You’ll manage a team of internal and external resources and ensure their development to support their growth. You’ll oversee that your team’s channels are publishing in alignment with our strategic goals.
Your experience includes:
- Minimum of 5 years in social media strategy and management
- Background in performance-based social media marketing
- Experience in developing loyal audiences through social media
- Proven ability to strengthen stakeholder relationships within a team
- Strong understanding of online and social media technology landscape
- Knowledge of the inner workings of the music business
- Ability to plan and execute resourcefully with minimal supervision
- Ability to manage large global teams
- Lover of music and dance
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.