Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories – both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print.
Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world. www.redbullmediahouse.com
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we’re different.
AREAS THAT PLAY TO YOUR STRENGTHS (all the responsibilities we’ll trust you with)
ARTISTS & OPINION LEADERS
In this role, you’ll be the go-to-person for all activations and communication around artists and opinion leader ranging from talents on social, in feature films, in books etc.
Thus, you’ll identify opportunities around artists and opinion leader and medialize those stories and content. You’ll keep an eye on trends, topics and challenges in the sports and culture media landscape to define content and project opportunities.
SET COMMUNICATION PLANS
You’ll manage and further develop our communication strategy for the Global Artists and Opinion leader program. You’ll translate messages around artists, opinion leader and their activation into editorial principles, key messaging, year-long narratives and a communication milestone plan.
Moreover, you’ll define, create and execute communication plans based on Culture and Music Marketing objectives and brand guidelines.
Empowering local programs around artists and opinion leaders and establishing your role as expert for communication of artists and opinion leaders towards all internal touch points will be your focus areas. You’ll also take on role as project manager for launch and execution of key country projects. You’ll initiate and support best practice sharing and knowledge transfer amongst countries.
Managing relationships with internal key stakeholders and countries is essential to this role. You’ll consult, guide and support national Communication Manager to empower their local artists and talent and identify opportunities for a global audience. Identifying ‘media that matters’ for global partnerships and managing relations to these media outlets is another task to focus on.
SUPPORT ARTISTS AND OPINION LEADERS
Another important aspect of this role will be to provide artists and opinion leader with tools, guidance and support to strengthen their self-marketing skills and increase their reach and engagement. This will be done by building up their channels and create compelling content to represent the brand to their fans and followers.
YOUR EXPERIENCE INCLUDES (proven performance in)
- 5+ years’ experience in Culture/Music or Talent/personality communication
- Experience in working with artists, opinion leaders, talents, influencers or personalities
- Good knowledge of media work and PR
- Excellent project management skills and experience with project communication
- Structured, well organized, resilient, passionate & strong personality
- Open-minded, enthusiastic, team-oriented culture enthusiast
- Bachelor degree
- Excellent English, additional languages a plus