Primary Wave – Marketing Manager (US)

Marketing Manager

Are you ready to make history in the world of music? Look no further! Primary Wave Music is the leading independent publisher of iconic and legendary tunes, and we’re on the hunt for a dynamic Marketing Manager to join our powerhouse team.

Imagine being at the forefront of promoting the sounds that define generations, the beats that pulse through cultures, and the melodies that stir souls. As the guardian of our brand, you’ll craft innovative strategies to amplify our presence, captivate audiences, and ensure our artists’ legacies shine brighter than ever before.

We’re seeking an enthusiastic Marketing Manager with a dedicated work ethic and a sharp mind to help market our rapidly growing portfolio of iconic music rights.

What’s in it for you

We offer exceptional benefits to our employees. In addition to a competitive salary, we offer an excellent career path and one of the best benefit programs available for small businesses. These include a comprehensive healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, a hybrid work schedule, and vacation.

As the Marketing Manager, your estimated base salary range is $60,000 to $75,000 annually and will depend on various factors, including, without limitation, years of relevant experience, business needs, and overall qualifications for the position as assessed by Primary Wave. The salary range is subject to change at any time and depends on internal and external factors.

We work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

To thrive as a Marketing Manager, you should have
  • 3+ years’ experience in the music industry
  • Exceptional detail orientation, organizational, time management, and analytical skills are critical
  • Network of meaningful relationships in the brand and agency community.
  • Creative vision and fearless appetite for marketing innovation.
  • Familiarity with the nuances of music IP management.
  • Experience speaking directly to artists, songwriters, and artist managers.

What you’ll do as the Marketing Manager

You’ll be tasked with quarterbacking all marketing strategy and execution for an assigned roster of artists/catalogs. You will act as the primary liaison between Primary Wave and the corresponding catalog partners (artist, writer, manager, and estate).

As the Marketing Manager, you’ll also create innovative and profitable marketing opportunities.

  • Develop marketing strategies and execute plans
  • Brand collaborations and partnerships
  • Development of original music-centric media content
  • Catalogue A&R exploitation (securing impactful covers, interpolations, sample uses, etc.)

You’ll gather, organize, and share catalog assets and information internally, ensuring our Digital Marketing, Music Synchronization, and Brand teams are current. Additionally, you’ll assist in creating marketing tools such as pitch decks, one-sheets, and visual sizzle reels.

About Primary Wave Music

We are the world’s leading independent publisher of iconic and legendary music. The company is home to some of the most iconic songwriters, artists, and record labels in the history of recorded music, including Bob Marley, Prince, Stevie Nicks, James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Bing Crosby, Luther Vandross, Olivia Newton-John, and many more.

The songs represented by Primary Wave include over 800 Top 10 singles and over 400 #1 hits. Throughout the company’s 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists.

Primary Wave has earned a stellar reputation for being forward-thinking, re-introducing classic artists and their music into the modern marketplace, and nurturing young talent to become legends.

This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in pursuing iconic artists and catalogs that reflect great artistry, impact, and influence culture.

Ready to compose your future in the music industry?

Join us in our mission to amplify the voices of musical icons and shape the soundtrack of history. If you’re ready to rock the marketing world, apply now, and let’s make music magic together!

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.