[PIAS] – UK Marketing Manager (UK)

Role: UK MARKETING MANAGER, [PIAS] Cooperative Labels Division 

Reporting to: Head of UK Marketing 

Direct Reports: 0

Location: London  

What we do

[PIAS] champions and supports the best independent music in the world across our unrivalled international network. Established in 1982, we operate 16 global offices – all leveraging local relationships to influence local gatekeepers.

Our Mission
  • To be at the very heart of the independent music ecosystem
  • To relentlessly and passionately discover, promote, market, sell and distribute the music of independent labels and artists.
  • To spread the music we champion with passion, integrity and care. To help it encounter audiences and success.
  • To constantly challenge ourselves to improve.
What you’ll be doing   

Part of [PIAS] Cooperative Labels Marketing team you will be responsible for delivering impactful and creative marketing campaigns for a variety and diverse [PIAS] Cooperative Labels and their artists

Key Deliverables 

Create and deliver marketing strategy plans that drive given turnover and profit targets.

Help build a reputation for excellence in the field of music marketing.

Key responsibilities will include:
  • Initiate and implement global marketing campaigns for designated acts.
  • Liaise with all departments within the team and where applicable external companies, labels, international teams, artists / artist management, to ensure good communication and efficient running of campaigns.
  • Manage and coordinate origination of physical and digital releases: make sure all parts for production are delivered within set and agreed deadlines. 
  • Manage the origination process on local releases and oversee and manage stock orders.
  • Manage effective use of marketing spend to drive streams and sales
  • Develop audience to the streaming and sales element of the effective use of marketing spend point.
  • Build strong working relationships with artists, their labels, and managers.
  • Initiate campaign timelines in conjunction with Recordings division, labels international department, artists/ artists managers and their tour agents when required. 
  • Liaise with production teams, international department, and [PIAS] Cooperative labels and artist management / designers where applicable to ensure release dates are met and origination of product is completed within given deadlines. 
  • Manage effective relationships with 3rd party promotional companies.
  • Liaise with National Accounts, sales admin, and sales reps to devise and initiate retail campaigns.
  • Monitor orders and stock levels on new releases. 
  • Deliver valuable content to the team to develop artists both on and offline.
  • Ensure that all on and off-line marketing and promotion is integrated. Work with artist management and digital strategy manager to build fanbases.
  • Manage marketing expenditure within budgets set by head of department, monitor sales and streaming performance on each project to ensure targets are being met.
Skills and Experience 
  • Excellent organisational skills with the ability to handle multiple tasks and work under pressure within a team.  
  • Proven Marketing experience within the UK Music industry 
  • Be able to demonstrate effective relationship building with artists, artist managers, A&Rs, tour agents etc.
  • Experience of working collaboratively with sales teams, promotion teams and other 3rd party services teams.
  • Strong coordination skills and drive: ability to coordinate artist and all artist teams, managements/A&R teams, together with promotion and sales team to optimise each campaign.
  • Sound knowledge of marketing and of the UK market, media, digital marketing, retail and technology.
  • Ability to manage marketing budgets and monitor their efficiency.
  • Ability to construct and implement innovative marketing strategies and ideas.
Personal attributes
  • Gravitas and integrity
  • Takes initiative and capitalises on opportunity
  • Adaptable within a dynamic, changing environment
  • Works to build up credibility and rapport at all levels of the business.
  • Takes personal accountability for achieving individual and shared goals
  • Articulates a vision for the team that really inspires their confidence, trust, commitment, and enthusiasm.
  • Act with Integrity and confidentiality, protecting the business always.
  • Organised, efficient, and effective
  • Passionate about music
  • Languages would be real advantage 
What do we offer:
  • Group Personal Pension Plan
  • Great working environment – passion and love for music runs in our DNA
  • Financial Planning drop ins with our Company Financial Advisor
  • 25 days annual leave
  • Hybrid working model 
  • Summer Fridays
  • Group Life Assurance
  • Season Ticket Loans Interest Free
  • Eyecare vouchers
  • Monthly stock out 
  • Free gig tickets and staff socials
  • Perkbox Employee Reward Scheme
  • Cycle to work Scheme
  • Enhanced family leave
  • A great team to work with

And much more!

[PIAS] is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.

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