[PIAS] – International Marketing Manager (UK)

[PIAS] champions and supports the best independent music in the world across our unrivalled international network. Established in 1982, we operate 16 global offices – all leveraging local relationships to influence local gatekeepers.

Our collective Mission
  • To be at the very heart of the independent music ecosystem
  • To relentlessly and passionately discover, promote, market, sell and distribute the music of independent labels and artists.
  • To spread the music we champion with passion, integrity and care. To help it encounter audiences and success.
  • To constantly challenge ourselves to improve.
What you’ll be doing

Liaise with all departments within the team and where applicable external companies, as well as labels, International team and artists / artist management, to ensure good communication and efficient rollout of impactful marketing campaigns in tandem with the domestic marketing plan.

Key Deliverables
  • To deliver turnover and profit and manage international spend to given targets
  • To break a number of artist to a given level.
Key responsibilities will include:
  • Initiate release plans in conjunction with repertoire sources, UK marketing managers and artist managers.
  • Manage marketing budgets approved by head of department, monitor sales, streaming’s and activity on each project to ensure targets are being met.
  • Manage and coordinate physical and digital releases where rights are not held in the UK: liaise with UK marketing manager, production team, repertoire sources and artist management where applicable to ensure release dates are met.
  • Maximise promotional results, streaming strategies and sales against marketing spend and budgets.
  • Collect and review international marketing and promotion plans
  • Proactive support of international marketing teams to achieve best possible set-up scenarios for priority releases. Request and deliver valuable content to the team to develop artists both on and offline.
  • Creative input for international online marketing. Ensure that all on and off-line marketing / promotion is integrated.
  • Work with digital managers and management where applicable to build community, databases, and viral campaigns.
  • Monitoring initial stock orders. Liaise with stock control to initiate and ensure a smooth process of shifting stock when needed.
  • Manage relationships with repertoire sources, artist management and keep them up to date on marketing and promotional activity
  • Representing and championing the needs of international territories in the best interests of the overall project.
  • Report and analyse results to senior management.
  • Be aware of evolving media in order to build campaigns of a digital focus
Skills and Experience
  • Sound knowledge of marketing and of the International market, media, digital marketing, retail etc.
  • Ability to manage marketing budgets and monitor their efficiency
  • Ability to construct and implement innovative marketing strategies and ideas
  • Good understanding of music, musical trends and identifying opportunities…
  • Creative Marketing skills: coming up with creative marketing strategies or A&R ideas that strengthen and prolong campaigns.
  • Ability to work within a team environment
  • Ability to build strong relationships with artists, artist managers, A&Rs, independent labels, tour agents etc.
  • Strong coordination skills and drive : ability to coordinate artist and all artist teams, managements/label/A&R teams, together with promotion and sales team to optimise each campaign
  • Needs to be extremely organised, ability to multi-task and work under pressure within a team environment
  • Working knowledge of Microsoft Outlook, Word and Excel.
Personal attributes
  • Gravitas and integrity
  • Takes initiative and capitalises on opportunity
  • Works to build up credibility and rapport at all levels of the business.
  • Takes personal accountability for achieving individual and shared goals
  • Adaptable within a dynamic, changing environment
  • Organised, efficient and effective
  • Passionate about music
  • Languages would be real advantage

[PIAS] is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favorably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.

Please email [email protected] to apply.

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