[PIAS] Électronique – UK Marketing Manager (UK)

Reporting to: Senior Marketing Manager
Direct Reports: 0
Location: London

What we do

[PIAS] champions and supports the best independent music in the world across our unrivalled international network. Established in 1982, we operate 16 global offices – all leveraging local relationships to influence local gatekeepers.

Our Mission
  • To be at the very heart of the independent music ecosystem
  • To relentlessly and passionately discover, promote, market, sell and distribute the music of independent labels and artists.
  • To spread the music we champion with passion, integrity and care. To help it encounter audiences and success.
  • To constantly challenge ourselves to improve.

What you’ll be doing

A division of the global [PIAS] Label Group, [PIAS] Électronique champions all forms of dance & electronic music, ranging from commercial dance hits to the crossover sounds of the underground.

[PIAS] has a rich history in electronic music, working with the likes of Claptone, Röyksopp, Soulwax/2 Many DJs, Vitalic, Tiga, Laurent Garnier, Junior Jack, HVOB, Crystal Castles and many more. 2023 has seen a crop of new signings including Tinlicker, Innellea, Tibasko, La Fleur, Felix Raphael, Natasha Polké, Dom Valentino, Eynka and lots more.

Part of the [PIAS] Recordings Marketing team you will be responsible for delivering impactful and creative marketing campaigns for a variety of diverse artists for [PIAS] Électronique.

Key Deliverables

Create and deliver marketing strategies & plans that drive given turnover and profit targets. Help build a reputation for excellence in the field of music marketing for [PIAS] Électronique.

Key responsibilities will include:

  • Initiate and implement global marketing campaigns for designated acts.
  • Liaise with all departments within the team and where applicable external companies, labels, international teams, artists / artist management, to ensure good communication and efficient running of campaigns.
  • Commission and coordinate visual content across video, artwork, photography & short form social assets
  • Manage effective use of marketing spend to drive streams and sales
  • Develop audience to the streaming and sales element of the effective use of marketing spend point.
  • Build strong working relationships with artists and managers.
  • Advise on social media strategies to maximise results, engagement, and growth.
  • Initiate campaign timelines in conjunction with the Recordings division, international department, artists/ artists managers and their tour agents when required.
  • Manage effective relationships with 3rd party promotional companies.
  • Liaise with production teams, international department, and [PIAS] Recordings and artist management / designers where applicable to ensure release dates are met and origination of product is completed within given deadlines.
  • Manage and coordinate origination of digital and physical releases: make sure all parts for production are delivered within set and agreed deadlines
  • Liaise with National Accounts, sales admin, and sales reps to devise and initiate retail campaigns.
  • Monitor orders and stock levels on new releases.
  • Ensure that all on and off-line marketing and promotion is integrated. Work with artist management and digital strategy manager to build fanbases.
  • Manage marketing expenditure within budgets set by head of department, monitor sales and streaming performance on each project to ensure targets are being met.

Skills and Experience
  • A passion and understanding of electronic music
  • Demonstrable experience working closely with artists and artist managers
  • Experience of working collaboratively with label marketing teams
  • Experience of commissioning creative assets
  • Experience of interpreting data and applying it to strategic campaign management.
  • Knowledge of the international promo and marketing sphere of electronic music.
  • Ability to manage marketing budgets and monitor their efficiency.
  • Ability to construct and implement innovative marketing strategies and ideas.

Personal attributes
  • Works to build up credibility and rapport at all levels of the business. Takes personal accountability for achieving individual and shared goals
  • Articulates a vision for the team that really inspires their confidence, trust, commitment, and enthusiasm.
  • Act with Integrity and confidentiality, protecting the business always.
  • Organised, efficient, and effective
  • Passionate about music
  •  Languages would be real advantage

What do we offer
  • Group Personal Pension Plan
  • Great working environment – passion and love for music runs in our DNA
  • Financial Planning drop ins with our Company Financial Advisor
  • 25 days annual leave
  • Hybrid working model
  • Summer Fridays
  • Group Life Assurance
  • Season Ticket Loans Interest Free
  • Eyecare vouchers
  • Monthly stock out
  • Free gig tickets and staff socials
  • Perkbox Employee Reward Scheme
  • Cycle to work Scheme
  • Enhanced family leave
  • A great team to work with
  • And much more!

[PIAS] is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age.

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